Sr. CRM Specialist
Katy, TX
Bachelor's degree
This role will be responsible for coordinating CRM specific initiatives, including loyalty, acquisition, retention, and development strategies, and will work cross-functionally to provide best-in-class CRM campaigns.
- Implement and execute marketing efforts for the retention programs, working cross-functionally with multiple teams (Digital Marketing, Brand, Creative, and eCommerce)
- Manage daily operations of the CRM program, including the marketing calendar, promotional planning, measurement/analytics and creative approvals.
- Maintain a strong consumer relationship by developing CRM activations that lead to incremental sales, increased retention, engagement, and loyalty.
- Develop a process to manage coupon offers, promotions, and touch points across customer segments
- Analyze and report on campaign results and identify new opportunities in support of the CRM Roadmap
- Work with CRM managers to develop and execute retention strategies and cross-channel consumer acquisition campaigns to meet CRM growth goals.
- Build and execute offer testing plans across CRM tactics
Work Experiences:
- 2-4 years of database marketing or CRM experience in retail
- Proven track record of developing and managing CRM programs
- Experience working with a CDP or data warehouse, building audiences, and creating automated audiences
- Experience with ESP platforms