Senior Creative Strategist

Company Description

Synergy Enterprises, Inc., a minority, and woman-owned government contractor located in North Bethesda, MD.

Job Description

Job Summary:

Synergy Enterprises, Inc., a woman-owned business, is seeking a part-time, as needed Senior Creative Strategist who can bring clarity, insight, and imagination to complex public health challenges and translate insights into powerful ideas that move audiences. You'll be the connective tissue between research, strategy, and creative execution-partnering with clients and internal teams to shape messaging, campaign concepts, and multi-platform strategies that shift behavior.

Primary Responsibilities:

• Lead creative strategy across key client engagements, especially for health-focused campaigns, educational initiatives, and behavior change efforts.
• Translate research, audience data, and client input into clear, actionable communication strategies and creative briefs.
• Develop compelling narratives, messaging platforms, and campaign concepts in collaboration with creatives, writers, and designers.
• Collaborate with cross-functional teams-account, digital, paid media, and production-to ensure strategies come to life powerfully and cohesively.
• Partner with federal clients to align creative direction with policy goals, scientific accuracy, and cultural relevance.
• Stay ahead of cultural trends, audience behaviors, and creative innovation to fuel breakthrough ideas.
• Ensure that all creative solutions meet high standards of accessibility, cultural competency, and plain language best practices.

Qualifications

• 10+ years in creative strategy, communications planning, or campaign development-preferably within health communications, government, or science/tech-focused environments.
• Demonstrated experience developing strategic frameworks and creative messaging for multi-channel campaigns (web, print, video, social, etc.).
• Ability to interpret data and research to inform audience insights and message development.
• Exceptional writing, storytelling, and conceptual skills.
• Experience working with federal clients or within government contracts a strong plus.
• Knowledge of health equity, public health principles, and/or science communication is a significant asset.
• Comfort with both creative ideation and analytical thinking-left brain/right brain in sync.
• Deep empathy for diverse audiences and a passion for inclusive, values-driven work.
• Strong presentation skills and the ability to inspire clients and teammates alike.

Bonus Points If You Have:

• Familiarity with NIH, CDC, or CMS communications protocols or priorities.
• Background in public health, science writing, or behavior change communications.
• Experience applying plain language and Section 508 compliance standards.

Physical demands and work environment:

• Physical demands: While performing duties of job, employee is occasionally required to stand; walk; sit; use hands to handle objects and documents; reach with hands and arms; talk and hear. Employees may occasionally lift and/or move up to 10 pounds. Specific vision abilities required by the job include close vision. Employees may use office equipment such as telephone, computer, computer software, calculator, printer, copier, and facsimile.
• Work environment: Employees are not substantially exposed to adverse environmental conditions. The noise level in the work environment is usually moderate.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities and skills required of employees so classified.

Additional Information

All your information will be kept confidential according to EEO guidelines.