What You'll Do Do you have experience creating dynamic marketing content for financial professionals and plan sponsors?
Principal Financial Group is hiring a Senior Content Marketing Strategist to join our Retirement Income Solutions Marketing team.
In this role, you will lead diverse content creation across print and digital platforms to effectively engage audiences.
- Contribute to the business growth through storytelling, strategic content creation, and campaign activation aimed at showcasing distinct products, services, and capabilities to core audiences. Work marketing partners to suggest content ideas and implement extensive, coordinated marketing campaigns across diverse channels and platforms.
- Craft innovative content marketing tactics and deliverables crafted to drive positive customer emotion and demand. Collaborate with cross-functional teams and business partners to ensure cohesive messaging and brand representation.
- Plan, develop, build, and publish engaging content that is aligned with central initiatives.
- Write, edit, proofread, and offer constructive feedback to ensure consistent alignment with brand voice and style.
- Translate complex concepts into content that results in clear, concise, reader-friendly, effective, and compelling marketing copy.
- Cultivate a deep understanding and application of target market research, marketing content and competitive trends, market dynamics, and regulations. Share topics and trends with the broader marketing team and make recommendations on process, campaign, and content improvement.
- Track and analyze the performance of published content and interpret the data to measure efficiency and draw actionable conclusions.
- May provide informal leadership to more junior team members.
Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years.
Who You Are - Bachelor's degree or equivalent
- 6+ years of content marketing experience
- Must be skilled in storytelling and simplifying technical information
- Collaborate on the execution and delivery of full-scale, campaigns for various channels and communication platforms
- Ability to be nimble, work in a fast-paced environment, and balance multiple projects and priorities
- Must be able to maintain positive relationships and negotiate
- Strong problem-solving, project management, decision-making, communication, writing, editorial, and PowerPoint skills required
- Must be diligent and possess excellent planning, delegation, and time management skills
- Ability to translate data analytics into implications
Preferred experience: Advanced understanding of Principal business, products, and industry along with understanding of the customer experience with identified audience, competition, and market opportunities
Salary Range Information Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly) $100800 - $135000 / year
Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible Yes
Additional Information Work Authorization/Sponsorship At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Code of Ethics For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date 4/10/2025
Most Recently Posted Date 4/10/2025
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