Job summary The senior communications and marketing specialist is responsible for the development and execution of internal and external communications and marketing strategies in collaboration with other team members, specifically managing day-to-day marketing campaign development, project management and other activities for Platte River and Efficiency Works public education and marketing initiatives. We're looking for an experienced marketing professional with a knack for project management and balancing multiple priorities, who is confident in their communication style and enjoys working in a collaborative environment with a variety of work styles.
Application deadline: Friday, April 18 at 5:00 pm.
Work environment and schedule This position works a typical Monday through Friday schedule in an office setting and is eligible for hybrid workdays within a commutable distance of Fort Collins. This individual supports events within Platte River's owner communities requiring occasional evening or weekend hours.
Essential duties and responsibilities - Models the mission, vision, values, and culture of the organization.
- Plans, develops, and coordinates marketing and outreach activities to achieve internal and external communication strategies and tactical plans that support strategic and operational initiatives.
- Employs multi-modal methods, technologies, and processes to effectively inform stakeholders.
- Coordinates communication and marketing programs including public and media relations, publications, social media, all websites and digital content, traditional and digital advertisement placements.
- Manages the development and submission of press releases, videos, digital content, and marketing materials.
- Manages and supports the development, design, and delivery of newsletters and a variety of other communications.
- Supports the department's leadership and Platte River's Senior Leadership Team, and other departments as necessary, to develop, review, guide and recommend Company communications and media initiatives.
- Maintains internal and external Company branding standards and initiatives, including all digital presence, style, content, and communication and marketing materials.
- Executes communication methods to help educate and inform the community and stakeholders on Company services, programs, and initiatives.
- Works with partner organizations throughout the region on coordinating marketing and outreach efforts regarding Company activity.
- Assists with preparing and responding to media requests, including the composition of talking points and statements, coordinating interviews and press briefings.
- Supports initiatives to promote good public relations and enhance the Company image.
- Assists with the monitoring of pertinent issues that can impact the Company's operation, reputation, and image.
- Supports the Company's social media strategy and presence and coordinates the development of relevant content.
- Assists with special projects as assigned.
- Maintains databases, and monitors media mentions and goal tracking.
- Correlates and assesses data and recommends strategies on outreach program initiatives.
- Prepares, and in some cases, presents reports to provide timely and accurate information.
Knowledge, skills, and abilities - Applied strong knowledge in Microsoft Office Suite, including Outlook, Word, PowerPoint, and Excel.
- Applied moderate knowledge of marketing, public relations, media relations, and public involvement programs.
- Applied knowledge of English grammar, spelling, punctuation, writing, and editing techniques.
- Ability to guide, develop, and design promotional materials.
- Ability to manage multiple projects and tasks at a time.
- Ability to participate in a variety of community/external meetings and interact with partner organizations.
- Ability to establish and maintain effective working relationships with coworkers, government officials, media professionals, and the public.
- Applied moderate knowledge of written and oral communication skills, including the ability to copy edit and comfortably speak in public settings.
- Outstanding listening ability to respond effectively and influence others.
- Strong understanding of brands, reputation management, and how to influence public opinion through effective public relations and communications strategies.
- Demonstrated commitment to quality and continuous improvement.
- Demonstrated innovative thinker with strong interpersonal skills and collaborative style.
- Application of good knowledge of social media platforms and strategies.
Candidate qualifications Required criteria
- Bachelor's degree in English, communications, marketing, journalism, public relations, or other closely related field from an accredited college or university.
- Valid driver's license and ability to reliably travel for work-related needs.
- 5 years of progressive experience in communications, public relations, or media relations (ideally within utility industry).
Preferred skills or experience
- Professional working proficiency in Spanish and experience working with Spanish-language media.
- Software applications used in marketing campaigns.
- Digital content creation, video production, and graphic design.
Pay This position is salaried exempt; wages are paid bi-weekly. Factors that may be used to determine actual wages include specific skills, years of experience, education, and certifications.
- Full pay range: $109,262 to $152,967 if annualized.
- Hiring range: $109,262 to $131,222 if annualized.