Strength of Nature (a Godrej company) is seeking a Senior Brand Manager to lead U.S. market strategy and execution for new product categories from Godrej Global-with an initial focus on air care, hair color, and other high-potential segments. This role is centered on building general market brands and will also include additional responsibility for legacy multicultural brands in the SON portfolio.
If you're a strategic, insight-driven marketer ready to shape global innovation for the U.S. consumer, we'd love to connect.
What You'll Do
Strategic Leadership for New Category Expansion
- Lead the U.S. launch and brand-building efforts for new Godrej global categories, with a strong focus on general market consumers.
- Develop positioning, consumer strategy, and retail approach for brands in air care, hair color, and other emerging spaces.
- Serve as the U.S. marketing lead, ensuring global brands are successfully adapted and resonant in the local market.
Go-To-Market & Innovation
- Own the end-to-end go-to-market strategy for new brand/category launches, from insights and planning to execution.
- Partner with R&D, Product Development, and global teams to localize formulas, packaging, and messaging.
- Identify white space opportunities and shape the U.S. innovation pipeline.
Integrated Marketing & Creative Execution
- Lead the development of full-funnel marketing campaigns including advertising, influencer, social, and in-store activations.
- Approve creative direction and content across platforms in collaboration with internal Creative Services and external agencies.
- Ensure high-impact performance across both retail and digital channels.
Retail & Channel Collaboration
- Partner with Sales to develop retailer-specific marketing strategies and launch programs.
- Work with eCommerce and DTC teams to optimize brand visibility and performance across platforms.
- Collaborate with the Distributor Channel Manager to support merchandising and promotions in key trade accounts.
Legacy Brand Support
- Oversee annual marketing planning and execution for assigned legacy brands in the SON portfolio.
- Support brand revitalization efforts to maintain relevance and grow market share within the multicultural beauty space.
Performance Tracking & Budget Oversight
- Own the marketing budget for new and assigned brands, ensuring efficient resource allocation and ROI.
- Monitor key KPIs, consumer engagement, campaign performance, and sell-through metrics.
- Partner with Finance to track investments and support strategic decision-making.
Internal & External Representation
- Represent brands at customer meetings, trade shows, and industry events.
- Present brand strategies, performance, and innovation pipelines to internal leadership and global stakeholders.
What You Bring
- 7+ years of brand marketing experience, with a strong foundation in CPG (home care, air care, beauty, or personal care preferred).
- Experience launching new categories or adapting global brands for the U.S. market.
- Strong understanding of general market consumers and proven success building brands from the ground up.
- Skilled in cross-functional collaboration, agency leadership, and budget ownership.
Why Join Us?
At Strength of Nature, we're on a mission to bring global innovation to the U.S. market-combining entrepreneurial hustle with the scale of a global organization. Join us as we expand into new categories and create the next generation of category-leading brands.