Join the high-performing sales team at GE Appliances as a Senior Area Sales Manager covering the Northern California market. In this field-based role, you'll lead sales initiatives across a diverse range of contract and builder accounts - including single-family, multi-family, authorized builder distributors, and apartment replacement distributors.
You'll be responsible for growing market share, strengthening customer relationships, and delivering an exceptional end-to-end experience. This is an exciting opportunity to bring industry-leading appliance solutions to life in one of California's most dynamic regions.
Job Description
Key Responsibilities
- Own and grow appliance sales within an assigned builder/distributor territory across Northern California
- Deliver on sales targets and operating margin goals
- Identify and capitalize on new business opportunities while managing potential channel conflict
- Build long-term, consultative relationships through value-driven solution selling
- Conduct market and competitive analysis to drive strategy and differentiation
- Lead local sales training efforts and partner with key stakeholders to support growth
- Manage pipeline, reporting, and administrative tasks to ensure operational excellence
- Proactively cold call prospects and convert leads into active, purchasing accounts
- Engage with construction job sites and regional teams to support projects and build trust
Additional Job Description
Minimum Qualifications
- Bachelor's degree or equivalent experience in sales or a related field
- 5+ years of relevant B2B field sales experience - or completion of the GE Appliances Commercial Development Program
- Must reside (or be willing to relocate) within the territory, ideally with easy access to the Bay Area
- Proven ability to develop and maintain strategic customer relationships
- Strong negotiation, communication, and presentation skills
- Highly motivated, self-directed, and goal-oriented
- Willingness and ability to travel frequently, including overnight stays, based on territory coverage
Preferred Qualifications
- Experience developing and executing territory-based sales strategies aligned with company objectives
- Background in wholesale contractor, builder, or distribution sales
- Cold calling and new account acquisition success
- 2+ years of experience in appliance sales or a related industry
- Familiarity with multi-channel sales models and contractor/distributor ecosystems
Working Conditions & Travel
- This is a remote role based from a home office, with frequent in-person meetings across the territory
- Travel includes significant drive time and several overnights per month to effectively manage the region
- Must be flexible with working hours to meet customer needs - primarily aligned with U.S. Pacific Time Zone