Job Summary:
We are seeking an experienced and results-driven SEO Manager to lead our search engine optimization efforts and drive organic growth. The ideal candidate will be responsible for developing and executing SEO strategies to improve search engine rankings, increase website traffic, and enhance the online visibility of our brand.
Key Responsibilities:
- Develop and implement effective SEO strategies for on-page, off-page, and technical SEO
- Conduct keyword research and competitor analysis to identify growth opportunities
- Optimize website content, meta tags, URLs, and internal linking structures
- Monitor and improve organic search rankings and traffic performance
- Collaborate with content creators, developers, and marketing teams to align SEO with business goals
- Perform regular SEO audits and resolve issues related to site architecture, page speed, mobile-friendliness, and crawl errors
- Track, analyze, and report performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Stay updated with the latest SEO trends, algorithm updates, and industry best practices
- Manage SEO tools, budgets, and external vendors or agencies if applicable
Required Skills & Qualifications:
- Strong knowledge of search engine algorithms, ranking factors, and technical SEO
- Hands-on experience with SEO tools (e.g., SEMrush, Moz, Screaming Frog, Ahrefs)
- Familiarity with CMS platforms (e.g., WordPress, Shopify, Magento)
- Basic knowledge of HTML, CSS, and JavaScript
- Excellent analytical, communication, and project management skills