Title: SEO Analyst
Industry: Entertainment
Location: Celebration, Florida
Responsibilities:
- Execute SEO initiatives from strategy through implementation, with emphasis on technical and content optimization.
- Collaborate with development, marketing, analytics, PR, and social teams to drive improvements in organic performance.
- Conduct technical SEO audits, optimizing for Core Web Vitals, metadata, sitemaps, JavaScript, and crawl/index signals.
- Monitor and troubleshoot SEO KPIs, providing actionable insights and trend analysis.
- Work within an Agile environment, using tools like JIRA and Smartsheet to support development cycles.
- Contribute to SEO strategies for emerging AI search environments (e.g., AI Overviews, generative chatbots).
- Support content planning with SEO-aligned research while preserving brand voice and integrity.
- Create and maintain reporting dashboards to track organic search performance and keyword trends.
- Drive internal process improvements for greater SEO execution efficiency.
- Present findings and insights clearly to both technical and non-technical stakeholders.
Requirements:
- 2-4 years of SEO experience, with demonstrated technical SEO capabilities.
- Strong analytical and communication skills; ability to present complex data effectively.
- Proficiency in SEO tools such as Semrush and Google Search Console.
- Experience with enterprise analytics platforms like Adobe Analytics.
- Advanced skills in Microsoft Excel, Word, and PowerPoint.
- Detail-oriented and organized with the ability to manage multiple projects at once.
Preferred Qualifications:
- Experience in hospitality, travel, or entertainment industries.
- Familiarity with SEO at an enterprise or franchise scale.
- Knowledge of App Store Optimization (ASO).
Education:
Bachelor's degree in Marketing, Business, Data Science, Computer Science, or related field.
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.