Search Engine Optimization Analyst

Additional Information

Job Number

Job Category Administrative

Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAP

Schedule Full Time

Located Remotely? Y

Position Type Management

JOB SUMMARY

Marriott's Enterprise Search Engine Optimization (SEO) team is tasked with maximizing traffic and revenue from search engines for Marriott hotels worldwide. The Search Engine Optimization Analyst's primary responsibility is to support Marriott's corporate-based Local SEO program through the creation and optimization of local search hotel citations throughout the global ecosystem. This centralized in-house program provides individual hotels with SEO services, and functions as an agency-like model within the Digital Product Operations organization.

CANDIDATE PROFILE

Education and Experience

Required

• High school diploma or GED

• 1+ years' experience working in a customer service environment or online field (preferably eCommerce)

• Working knowledge of Microsoft Office Suite

Preferred

• Experience in Salesforce Ticket support systems and supporting stakeholders with tickets

• Basic MARSHA and Product Catalog knowledge.

• Possess strong comprehension skills which allows for clear and concise explanation and understanding of digital marketing principles, including Search Engine Marketing and Search Engine Optimization.

• Effective written and oral communication skills.

• Possesses strong organizational skills.

• Ability to simultaneously manage multiple projects at once.

• Ability to assess and solve problems quickly, think creatively, and thrive in a fast-paced, entrepreneurial environment.

• Ability to work well with various functions/departments, and positively influence the work of others

CORE WORK ACTIVITIES

Managing Work, Projects, and Policies

• Update Google Dashboard with content including hotel amenities/attributes.

• Maintain Google Business Profile (GBP) Listings for all Marriott locations.

• Process updates to Google Maps.

• Monitor, track, research, and resolve items submitted via the mPortal Salesforce ticket support system. If needed, escalate issues to Google utilizing Google's Report a Problem, online forum, or direct contact as appropriate.

• Audit sources/sites to ensure reported issues have been resolved.

• Document types/volume of issues reported and response time, when escalated vendors for assistance.

• Maintain Marriott's highest standards for quality focusing on both content and presentation.

• Meet or exceed individual service levels, targets and team goals.

• Perform a variety of other duties as directed by Management

Supporting Operations

• Conducts quality assurance on personal and others' work to ensure the site meets quality standards, including visual and functional QA and proofreading.

• Exercises independent discretion and judgement when modifying hotel business data across the local ecosystem.

• Follows established escalation procedures when unable to resolve or implement a requested update.

Additional Responsibilities

• Performs other reasonable duties as assigned by manager.

• Attends and participates in all relevant meetings.

• Presents ideas, expectations and information in a concise, organized manner.

• Manages time effectively and conducts activities in an organized manner.

• Maintain a professional demeanor, both in personal appearance, work area and all interactions with guests, hotels, peers, and management.

The pay range for this position is $18.17 to $30.10 per hour. In addition, the position is eligible for an annual bonus.

Washington Applicants Only: Employees will accrue 0.04616 PTO balance for every hour worked and eligible to receive minimum of 7 holidays annually.

All locations offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, educational assistance, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

The application deadline for this position is 28 days after the date of this posting, May 16, 2025.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.