Search Engine Marketing Specialist

Glen Allen, Virginia

HHHunt
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While other companies just build places to live, at HHHunt we build a better way of life. Founded by Harry H. Hunt III in 1966, HHHunt is a recognized leader in real estate development throughout Virginia, North Carolina, Maryland and South Carolina. It's the people of HHHunt who set us apart and make a positive impact every day. Working for HHHunt means being part of a community and striving to provide the best in all that we do, speaking boldly about new ideas for innovation, and inspiring creativity in the ways we work together. It is HHHunt's mission to improve the world and how people live by creating meaningful experiences and places of great distinction. We are looking for a genuine, motivated, and driven Search Engine Marketing Specialist to join our team. We are looking for YOU.

WHO YOU ARE
  • A Strong Communicator. You have clear and effective communication skills, written and verbal, which helps you to build relationships.
  • A Creative Problem-Solver. You like thinking outside the box to find solutions to new challenges.
  • Organized and Confident. You are flexible, composed, and able to prioritize multiple tasks and deadlines simultaneously.
  • Motivated and a Self-Starter. You go the extra mile to achieve your personal and professional goals.
  • A Driven and Results-Oriented Team Player. You are united with teammates and follow through on commitments.
WHAT YOU'LL DO
  • Collaborate with the Marketing team to develop strategies that drive customers to HHHunt websites; implement and manage tracking links for traffic to all HHHunt websites and digital marketing initiatives
  • Coordinate content updates of HHHunt websites
  • Partner with Marketing Team and external digital business partners on Search Engine Optimization (SEO), website design and reputation management
  • Oversee HHHunt digital channels to ensure brand consistency
  • Create and manage paid digital brand campaigns and paid promotional campaigns for identified platforms; work with Creative Services team to ensure brand consistency
  • Work with business leads to understand department and campaign goals to recommend metrics and tests to measure success
  • Define benchmarks based on historical results to continually optimize programs.
  • Create and maintain reports to track metrics against benchmarks and communicate results to Marketing Team and business leaders
  • Monitor these key metrics to measure the success of HHHunt marketing initiatives
  • Partner with Creative Services team to efficiently scale and manage display and video campaigns for use on digital platforms including Facebook, Instagram, Google and YouTube
  • Manage HHHunt Homes external business partners for website and property listings, including approving invoices and tracking Profit and Loss
  • Collaborate with Marketing Team and external business partners to drive continuous improvement through research, recommend development and implementation of new digital initiatives
  • Develop forecasts and projections for digital spend and return on investment
  • Assist Senior VP Marketing with plans for digital technology systems growth strategy
REQUIREMENTS
  • 4-year degree in marketing, communications, business or related field required
  • 5 years professional experience in marketing, communications, business or related field required
  • Knowledge of digital marketing technology, including marketing automation, Customer Relationship Management Software (CRM), Customer Data Platforms(CDP), identity resolution, data visualization, A/B testing, predictive analytics, personalization and segmentation tools
  • Thorough understanding of data tagging and flow from website through sale for use in attribution
  • Familiar with attribution methods such as First Click, Clast Click, U Curve, W Curve, Linear etc.
  • Understanding of digital design principles
  • Demonstrated experience in SEO/SEM, display and social media advertising, email marketing, Google Analytics, Google Ads, Tagging and tracking. Desire and ability to stay abreast of new trends and learn new technologies as needed.
  • Motivated self-starter, energetic and able to thrive in a fast-paced environment
  • Knowledge and aptitude using SQL Server, Yardi Voyager, Yardi RentCafe is highly preferred
  • Possess and maintain a valid state driver's license

REWARDS

As a progressive organization meeting the needs of a diverse workforce, in addition to the standard competitive benefits package we also offer birthday day off, 10 holidays, adoption benefits, excellent health care benefits, HHHunt rental discounts, and education assistance-to name just a few. To learn more about this exciting opportunity to join a great organization, visit and discover for yourself why we believe, it's how you live that matters.

HHHunt is committed to offering competitive pay. The annual base salary for this position starts at $73,931 and may increase depending on skills and experience.

HHHunt is an Equal Opportunity Employer.

HHHunt
Date Posted: 03 April 2025
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