Search Engine Marketing Manager
We are currently looking for an experienced digital marketer to join our growing E-commerce marketing team in Portland, ME. This role will be responsible for creating, executing and optimizing paid search programs on both Google and Bing for multiple websites and geographies. The successful candidate will work hands-on managing these accounts/campaigns and be responsible for achieving ROI goals that help drive overall business growth.
We are seeking a focused, reliable multi-tasker who can quickly deliver in a fast-paced marketing department and is excited to share new ideas and collaborate with team members to grow the brand. This role is a great opportunity to join a growing travel industry leader and participate in a dynamic B2C environment.
Auto Europe is a well-established travel industry leader, founded in 1954 and servicing over 1 million travelers annually. Our footprint spans the globe with main offices in Portland, Maine, Lisbon, Munich and Sydney.
This role can be performed partially remotely but in-office time will be required, seeking candidates in ME, NH or northern MA.
Responsibilities:
- Create and optimize SEM campaigns based on data-driven insights and business goals.
- Manage large-scale global Google Adwords and Bing Ads accounts.
- Analyze paid media performance, maintain reporting, and develop action plans.
- Work with team members on the development of strategy/creative and presentation of results.
Requirements:
- 5+ years of search engine marketing experience.
- 5+ years hands-on experience managing large-scale global accounts in Google Adwords and Bing Ads for an e-commerce site(s).
- Experience with Remarketing, Display and/or Social Media Advertising a plus.
- In-depth understanding of key industry metrics and how they might impact the business.
- Strong attention to detail with experience digging through data for insights.
- Strong knowledge of Excel, Google Analytics & Tag Manager
- The ability to learn quickly and work efficiently in a fast-paced environment .
Education:
- Bachelor's degree in Marketing or related field.
- Equivalent work experience may be considered in place of formal education.