Dutch Pet is on a mission to increase access and care to pets across the country, delivering relief to both pets and their pet parents by connecting them virtually with vets across the county.
We are excited about tackling the hard problems in an effort to help every dog and cat live their happiest possible life. As the only veterinary telemedicine service that can write prescriptions for our customers virtually, we're uniquely positioned to actually solve the issues of our customers. A recent customer review put it best "Dutch was the only site that would diagnose and prescribe meds as well as ship the meds".
We have world class investors in Forerunner Ventures, Eclipse Venture Capital, and Bling Capital. We have an experienced team who have built successful startups from the ground up (Hims, Plushcare, Nasty Gal) as well as helped grow successful enterprises (Trip Advisor, Walmart). Dutch has recently been featured in TechCrunch, Forbes, Wired, and Modern Retail.
The Role:
We're looking for someone who can take full ownership of our Paid Search program - from strategy to execution. You'll manage significant budgets, design experiments, optimize funnels, and work closely with our creative and product teams to ensure we're delivering the right message to the right person at the right time.
Key Responsibilities
- Own and scale paid search campaigns across Google Ads and Bing
- Develop and execute strategy across keyword targeting, bidding, ad copy and audience segmentation
- Continuously A/B test ad creatives, copy, and landing pages to drive performance improvements
- Monitor, analyze, and report on campaign performance metrics - from CAC and ROAS to conversion rate and LTV
- Collaborate with design, product, and lifecycle marketing to create cohesive acquisition journeys
- Stay ahead of industry trends, algorithm changes, and platform updates to maintain a competitive edge
Qualifications
- 5+ years of hands-on Paid Search (SEM) experience, ideally in DTC or membership-based businesses
- Proven success managing 6-7 figure monthly budgets with clear performance results
- Expertise in Google Ads (including Search, Display, PLA, YouTube, and Performance Max) and Bing Ads
- Deep knowledge of funnel optimization, conversion tracking, and attribution modeling
- Strong analytical skills with the ability to translate data into actionable insights
- Comfortable working in a fast-paced, collaborative startup environment
Bonus Points For
- Experience in healthcare, or regulated industries
- Experience with Amplitude and AttributionApp
- Working knowledge of other paid channels (Meta, TikTok, YouTube)
Benefits:
- Hybrid working model with 2 in office days (Monday and Tuesday) at our Oakland office and all other days remote
- Competitive compensation
- Flexible PTO
- Health, Dental and Vision Insurance
Dutch Guiding Principles:
- Pets First - business and medical decisions are always guided by the pet's best interest. We'll never compromise on pet health and we're all here because we care about their well-being
- Agile Like a Cat - We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options - even ones that may not be on the table - then execute without perfection getting in the way
- Creativity is our Catnip - Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
- Be the Human Your Dog Thinks You Are - Be kind, show care for your colleagues, and even if you're an expert - give others context, reinforce the positive, and help them understand.