Salesforce Marketing Consultant

MAIN RESPONSIBILITIES

• System Administration: Own the process for managing users, roles, and permissions
across the platform

• Consumer Journey Development: Hands-on development in SFMC to support consumer
lifecycle marketing use cases

• Consumer Data Utilization: Support consumer data model integration across SFMC,CDP,
and Personalization

• User Enablement: Provide training and documentation for platform use cases.

• Thought Leadership: Bring insight to the organization that will drive future investments.
Influence strategic and technology decisions by developing recommendations.

• Testing Leadership: Coordinate UAT and QA activities to ensure seamless rollouts of new
features