Salary Range: Salary commensurate with experience and qualifications
About SMU SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.
SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences , Cox School of Business , Lyle School of Engineering , Meadows School of the Arts , Simmons School of Education and Human Development , Dedman School of Law , Perkins School of Theology and Moody School of Graduate and Advanced Studies .
SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.
Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.
SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.
About the Department: Development and External Affairs (DEA) supports SMU by securing funding for University priorities; by promoting meaningful involvement in the life and work of the University; by heightening international, national, state and local awareness of SMU; and by supporting the enrollment of a diverse and able student body.
DEA comprises the offices of Office of the Senior Vice President, Annual Giving and Alumni Relations, Development Services, Program Services and Donor Relations, Marketing and Communications, Principal and Major Gifts, and School and Project Development.
SMU continues to leverage the benefits from the largest fundraising campaign in its history to achieve dramatic increases in academic quality and impact.
About the Position: This role is an on-campus, in-person position.
The Salesforce Marketing Cloud Administrator is an expert in technical solutions, specializing in the Salesforce Marketing Cloud platform.
As a member of the Salesforce Marketing Cloud leadership team, this position partners with several departments to design user journeys for engaging alumni and prospective donors, ensure data integrity, and leverage data sets for mass communications.
Responsibilities include user management, audience building, automation, training and communication preferences. Additionally, this position monitors and analyzes the performance of email campaigns, providing insights and recommendations for improvement.
Essential Functions: - Collaborate with the Office of Information Technology, Marketing & Communications, Development Services and Annual Giving &Alumni Relations departments, colleges, units, and stakeholders, to source and integrate data, and manage technical work in support of mass communications. Use SQL to create and manage data extensions, ensuring accurate and efficient data storage and retrieval.
- Design, build, and execute email campaigns and complex journeys using Salesforce Marketing Cloud tools such as Content Builder, Journey Builder, Automation Studio, Web Studio, and Email Studio.
- Oversee the setup, maintenance, and optimization of the Preference Center to ensure it aligns with business goals and regulatory requirements. Provide support and training to internal users on how to manage and utilize the preference center effectively. Generate reports and insights on user preferences and engagement, providing actionable recommendations to the university.
- Monitor and manage contacts and subscribers to ensure high deliverability rates and maintain data quality. This includes performing regular audits, implementing data hygiene practices, and troubleshooting any issues related to email deliverability and subscriber management.
- Work closely with team members to provide comprehensive training and support. Facilitate the adoption of the platform by demonstrating its capabilities, best practices, and strategic value to users.
- Provides end-user support, communicates system changes, resolves issues promptly, and ensures customer satisfaction. Conducts analytical troubleshooting, investigates bug reports and resolves data anomalies.
- Stay updated on the latest trends and best practices in email marketing and Salesforce Marketing Cloud. Proactively recommend process improvements to optimize platform administration, operations and integration with other Development and External Affairs technology.
- Occasional evening and/or weekend work may be required.
Education and Experience: A Bachelor's degree is required, Master's preferred. A degree in Technology or Communications desired.
A minimum of five years of work experience is required. Experience in configuring and maintaining Salesforce, CRM, communication and marketing platform is required. Experience with digital marketing is also required.
Experience working in the higher education industry is preferred.
Knowledge, Skills and Abilities: Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills. A strong customer service orientation is essential.
Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. A strong focus on attention to detail is essential.
Candidate must have a strong working knowledge of Microsoft Office Suite. Experience with BlackbaudCRM and integration tools are preferred. Experience with Asana is desired.
Certification in Salesforce Marketing Cloud and Salesforce Sales Cloud is a plus.
Physical and Environmental Demands: - Sit for long periods of time
Deadline to Apply: The position is open until filled.
Priority consideration may be given to submissions received by May 9, 2025.
EEO Statement: SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205 .
Benefits: SMU offers staff a broad, competitive array of health and related benefit s. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities , including tuition benefits .