JOB PURPOSE:
The Sales Trainer - New Home Sales is responsible for developing, delivering, and continuously improving the sales training program for the new home sales team. This individual plays a critical role in increasing the effectiveness and success of the sales team through hands-on training, coaching, and development. The ideal candidate is an experienced sales professional with a strong background in new home sales and a passion for teaching and mentoring others. This position will require extensive travel to over 20 plus markets nationwide.
Duties and Responsibilities
- Implement comprehensive onboarding programs for new sales associates in new home sales under the direction of the Director and SVP of Sales
- Conduct classroom, virtual, and on-site training sessions covering company sales processes, product knowledge, customer relationship management (CRM), financing basics, and objection handling.
- Provide ongoing coaching and mentorship to both new and tenured sales associates to improve performance and close rates.
- Collaborate with sales leadership to identify training needs and performance gaps.
- Develop sales materials, presentations, and tools to support training initiatives.
- Observe sales team members in model homes and provide constructive feedback.
- Stay up-to-date with industry trends, competitive offerings, and regulatory changes affecting home sales.
- Track and report on training effectiveness using performance metrics, sales conversion data, and feedback.
- Organize and lead sales meetings, workshops, and team-building events as needed.
- Ability to travel up to 80% of the time, generally 3+ days a week visiting our sales consultants in their divisions/ communities.
QUALIFICATIONS:
Knowledge and Skills
- Strong presentation and facilitation skills.
- Excellent communication, interpersonal, and organizational abilities.
- Proficient in Microsoft Office Suite and CRM software (e.g., Salesforce, Lasso, or similar).
- Knowledge of mortgage and homebuilding processes is highly desirable.
- Ability to travel to various communities and offices as needed.
- Passion for helping others grow and succeed.
- Positive, energetic, and motivating personality.
- Strong analytical mindset and results-driven approach.
- Professional dress and appearance
- Professional demeanor and customer-first attitude.
Education and Work Experience
- Bachelor degree in Business, Real Estate Marketing, or Sales Marketing or equivalent of five years of experience in New Construction Sales.
- 3+ years of experience in new home sales required
- 3+ years of experience in a training, coaching, or leadership role preferred
- Prior experience in electronic marketing preferred but not required
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing their essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions work is performed primarily in a standard office environment. The noise level in the work environment is usually moderate. Travel to various worksites will be required depending on assignment.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.