Role Overview
We are seeking a Sales Operations & Demand Generation Specialist to help fuel our sales engine by identifying high-quality leads, building and enriching contact databases, and executing strategic outbound campaigns. This role blends research, data hygiene, campaign execution, and marketing operations, ensuring our Business Development team is equipped with the right intelligence, content, and tools to win new business. You'll work closely with sales, marketing, and operations to drive pipeline growth by identifying buyer personas, sourcing decision-maker contacts, and building a repeatable, data-informed outbound process.
Key Responsibilities
Lead Research & Prospecting
- Use tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, and web scraping to identify and enrich leads aligned to our Ideal Customer Profile (ICP).
- Build and manage lists of key decision-makers across Art, Production, Outsourcing, and Engineering departments at game studios globally.
- Identify and tag personas (e.g., Art Directors, Outsourcing Managers, Heads of Production) and map them to relevant service needs.
Sales Enablement & Operations
- Own and maintain the hygiene of our HubSpot CRM: tagging leads, updating contact records, ensuring correct stage assignment, and syncing campaign data.
- Design and execute outbound email sequences and multi-touch cadences in collaboration with Business Development.
- Build dashboards and reports to track campaign performance, engagement, and pipeline contribution.
Campaign Execution
- Support strategic email and LinkedIn outreach campaigns targeting studios of all sizes, from indie to AAA.
- Write, proof, and schedule outbound messages using templates aligned to client verticals or service lines (Cinematics, VFX, Environment, Characters, etc.).
- Align messaging to pain points and value propositions across regions (e.g., Japan, North America, Europe).
Collaboration & Content
- Work cross-functionally with the marketing and operations teams to develop case studies, update portfolio links, and ensure outbound material is tailored and relevant.
- Coordinate updates to the website, product one-pagers, and outbound decks as needed.
- Monitor industry news and game releases to support opportunistic outreach campaigns.
Ideal Experience & Skills
- 3+ years in sales operations, demand generation, or lead research, preferably in games, media, or digital production services.
- Familiar with HubSpot and Sugar CRM, LinkedIn Sales Navigator, and at least one lead scraping or enrichment platform (e.g., Apollo, Snov.io).
- Strong organizational and project management skills; able to manage multiple campaigns and meet deadlines.
- Excellent written English and attention to detail, especially for outbound communications.
- Data-driven mindset with the ability to extract insights and optimize outreach performance.
- Self-starter who thrives in a fast-paced, remote-first global environment.
- Passion for games, storytelling, and helping creative teams succeed.