SALES & MARKETING OPERATIONS SPECIALIST (SR. BUSINESS ANALYST)
In 1985, Mike and Kim Crabb founded Diamond C with a small team and a big dream. Over the years, the company has grown significantly, now employing over 650 team members. Diamond C remains a family-owned and operated business, with a strong emphasis on our foundational "Do Work, Love Strong" culture, which is based in Mt. Pleasant, TX.
We are unwavering in our commitment to more - more process improvements, more sustainable manufacturing, and more opportunities for our team. Our purpose is to fuel the growth and success of our team members, customers, and community. We're dedicated to being a positive force for change and using our expertise to make a meaningful impact on our community abroad. This role is located in Mount Pleasant, TX 75455
Purpose:
We are seeking a data-driven Sales & Marketing Operations Specialist to support our Sales, Marketing, and Customer Service teams by bridging strategy with execution. This role is critical in managing day-to-day operations, driving data analytics, and optimizing processes to improve decision-making. The ideal candidate will have experience building and refining customer data programs from scratch, developing tracking spreadsheets, and serving as the scorecard keeper for the EVP of Sales & Marketing.
Applicants must be currently authorized to work in the United States on a Full time basis. We are unable to provide visa sponsorship at this time.
Shift & Schedule: Full-time, in-office.
Key Responsibilities:
- Data Analytics & Insights: Develop and leverage advanced customer data and analytics to generate actionable insights that support sales, marketing, and customer service functions.
- Scorecard Management: In cooperation with function leaders, develop, implement, and maintain performance scorecards to track key metrics across sales, marketing, and customer service.
- Forecasting & Demand Planning: Collaborate with Sales and Planning teams to create accurate demand forecasts using historical data, market trends, customer forecasting, and predictive models.
- Market & Customer Insights: Conduct research and analysis to understand market trends, customer behaviors, and competitive dynamics, ensuring alignment between business objectives and customer needs.
- Pricing Strategy & Profitability: Oversee pricing strategy in cooperation with FP&A. Maintain margin and profitability analysis to aid the team in optimizing pricing strategies and financial performance.
- CRM & Data Management: Oversee the use and continuous improvement of CRM systems, ensuring data integrity and usability for decision-making.
- Process Optimization: Identify and implement process improvements to enhance operational efficiency in sales, marketing, and customer service and drive business growth.
- Dashboard & Reporting: In cooperation with IT, create and maintain effective visual dashboards and reports to communicate key insights and performance trends.
- Cross-Functional Collaboration: Work closely with sales, marketing, customer service, and planning teams to align business strategies with operational execution.
- Strategic Execution Support: Assist in roadmap development for key sales, marketing, and customer service initiatives, managing priorities and timelines to ensure seamless execution.
What You Can Expect From Us:
- Empowered Contribution: A role where your insights and actions have a direct impact.
- Commitment to Excellence: A company culture rooted in quality, integrity, and continuous improvement.
- Professional Growth: Opportunities for development within a dynamic and forward-thinking organization.
- Collaborative Environment: A workplace that values teamwork and cross-functional collaboration.
- Purpose-Driven Mission: Be part of a team that's committed to making a difference for our customers, dealers, and community.
Who You Are:
- Highly analytical with a passion for data-driven decision-making.
- Detail-oriented and skilled in data visualization and reporting.
- A strategic thinker who can translate complex data into actionable insights.
- A strong communicator who can collaborate effectively across teams.
- A proactive problem-solver with a continuous improvement mindset.
Qualifications:
- Bachelor's or Master's degree in Business Analytics, Marketing, Finance, or a related field.
- 2+ years of experience in sales/marketing operations, data analytics, or a similar role.
- Proficiency in Excel and other data analysis tools.
- Experience with CRM platforms (Salesforce, HubSpot) and digital marketing analytics (Google Analytics).
- Strong understanding of forecasting models, pricing strategies, and demand planning.
Preferred Skills:
- Experience in process optimization and operational efficiency improvements.
- Knowledge of industry trends and data-driven marketing strategies.
- Certifications in data analytics or CRM platforms (eg, Tableau Certification, Google Analytics, Salesforce Admin).
Why Join Us?
- Play a key role in fueling the growth and success of team-members, customers, and community through shaping our sales and marketing operations with data, analytics, and strategy deployment.
- Influence strategic decision-making with Real Time insights.
- Competitive compensation, benefits, and career growth opportunities.
Benefits:
- Medical
- Dental
- Vision
- Long and Short Term Disability
- Employer Paid 25K Life Insurance
- Other Supplemental Policies
- Physical Wellness Program
- Paid Parental Leave
- Tuition Reimbursement Program
- 401(k) & Company Match
- Scholarship
We encourage and welcome applicants with any and all backgrounds, experiences, abilities, and competencies. All decisions regarding hiring, promotion, discipline, and discharge are based on qualifications, merit, and the needs of the business. We are an equal opportunity employer.