Description The Sales & Marketing Admin plays a critical role in supporting the day-to-day operations of the Sales, Marketing and Customer Success teams. This position is responsible for driving client/prospect engagement, lead generation, and brand visibility by assisting with trade shows, events, CRM data management, social media and marketing campaign execution. The ideal candidate is highly organized, detail-oriented, creative, and thrives in a fast-paced, collaborative environment.
Role & Responsibilities: - Manage social channels and strategy (LinkedIn, Facebook, YouTube, etc)
- HubSpot (CRM/marketing automation)
- Set up and run email campaigns
- Support reporting analytics
- Manage Data Integrity
- Manage and organize marketing events (ie: trade shows and company events)
- Coordinate logistics with vendors/associations
- Collaborate with internal teams on staffing, materials, and giveaways
- Prepare and deliver pre- and post-event communications
- Research and recommend new events to support lead generation
- Manage vendor/association relationships with key partners and membership groups
- Marketing campaign assistance
- Event coordination/management (e.g. virtual roundtables or other lead-gen or client events)
- Develop/update marketing content and collateral such as:
- Blog posts
- Client success stories/testimonials
- Product feature/sell sheets
- Client bulletin board
- Assist Solutions Consultant with PowerPoint presentations as needed
- Sales and Client Admin Support
- Assist with one-off projects as needed
- Coordinate internal Sales/CSM team events
- Manage/update agreements and pricing guides as needed
- Execute monthly pipeline/metrics reports
Qualifications and Education Requirements: - BA/BS or equivalent strongly preferred
- Experience with web analytics tools and concepts
- Experience in writing and editing marketing content
- Experience with web development tools
- Experience with multi-media, basic design and video tools (i.e., Camtasia, Canva)
- Marketing experience in IT or software industries is a plus.
- Strong time management, organization and follow-through
- Excellent oral and written communication skills.
- The ability to multi-task & meet deadlines