Sales Enablement Specialist
About the Role:
We are looking for a dynamic Sales Enablement Specialist to lead the design and execution of sales and product enablement programs that equip our sales organization with the knowledge, tools, and confidence to close deals and grow accounts. You'll be the driving force behind scalable onboarding, training, and sales content that aligns with our business strategy and enhances sales productivity.
This role is highly cross-functional and requires someone who thrives at the intersection of sales, product, and marketing.
Key Responsibilities
Sales Enablement Strategy & Execution Design, implement, and continuously evolve scalable sales enablement programs aligned to business goals and revenue targets.
Create and maintain sales playbooks, talk tracks, messaging frameworks, and battlecards tailored to different buyer personas and market segments.
Establish a clear enablement calendar , including onboarding, product launches, campaigns, and ongoing learning initiatives.
Training & Onboarding
Lead and deliver new hire onboarding for all revenue roles (AE, SDR, CSM, etc.) to ensure quick time-to-productivity.
Develop tailored training programs based on sales team feedback, skill gaps, and role-specific needs.
Deliver enablement in multiple formats: live training, online modules, workshops, job aids, and certifications.
Cross-functional Collaboration
Act as a strategic liaison between Sales, Product, Marketing, and Customer Success to ensure consistent go-to-market execution.
Partner with Product Marketing to translate product positioning into actionable messaging for the field.
Partner with Sales Leaders to identify capability gaps and proactively address them with training and coaching.
Measurement & Optimization
Define and track key enablement KPIs (e.g., time to productivity, content usage, certification completion, sales confidence).
Measure the business impact of enablement programs on sales performance and pipeline health.
Continuously assess program effectiveness using feedback, win/loss data, and performance metrics-and iterate accordingly.
Qualifications
3-5 years of experience in sales enablement, revenue enablement, sales operations , or product marketing .
Strong understanding of the sales process and sales methodologies (e.g., MEDDIC, Challenger, Value Selling).
Experience working in a cross-functional role with stakeholders across Sales, Marketing, and Product.
Skilled at instructional design, training delivery , and adult learning principles.
Excellent written and verbal communication-able to distill complex topics into digestible content.
Experience with enablement and sales tools such as Outreach and Salesforce
Comfortable working in a fast-paced, high-growth environment .
Bonus Qualifications
Experience with implementing the Value Selling Framework
Is eager to author their own sales playbook and onboarding plan
About Pragmatic
Pragmatic Institute is committed to enhancing the skills of our clients' key contributors and teams by providing practical, actionable training and hands-on learning experiences delivered by accomplished instructors and practitioners. Together, our three practices-product, design, and data-create a robust professional education program that enables us to help organizations transform key roles into powerful contributors and differentiators. Our client list reads like a who's who of today's biggest technology and Fortune 500 companies and our alumni rival Apple in their brand fanaticism and they all look to us to deliver the highest quality educational experiences.
We are a team of scrappy, driven collaborators working remotely all around the US who are dedicated to changing the face of professional education. We've made the Inc. 5000 fastest growing company list 9 times, and we've been named one of the best places to work in Arizona. We offer 13 PTO & 5 sick days (in addition to the week between Christmas and New Year's off). We take our work, but not ourselves, seriously and are looking for someone to join the team who is ready to make a real impact.