Sales Enablement Specialist (Content & Program Design Focus)
Role Summary:
PR Newswire is seeking a Sales Enablement Specialist who thrives at the intersection of instructional design and enablement program creation to support sales performance.
As a Sales Enablement Specialist at PR Newswire, you will play a key role in the design, development, and delivery of content across the sales learning lifecycle.
If you thrive on building, delivering, and continuously improving engaging, data-driven enablement programs that help sellers ramp faster, perform better, and stay ahead in a dynamic selling environment, this role is for you.
Reporting to the Director, Sales Enablement your key responsibilities will include:
- Development & Execution of Sales Enablement Programs
- Design & develop engaging, scalable learning programs
- Translate subject matter expertise into modular, digestible learning experiences
- Build & manage self-paced learning journeys including multimedia content, scenario-based learning, and interactive modules
- Support the design and delivery of onboarding, everboarding and just-in-time learning programs across all sales roles
- Sales Training & Onboarding
- Support the creation and own the maintenance of onboarding journeys that effectively ramp new hires in mid-market, enterprise, and AAE/SDR roles
- Collaborate with cross-functional partners to regularly refresh and enhance onboarding materials to reflect sales methodologies and product offerings
- Assist in the design, development, and delivery of sales training programs to improve product knowledge and selling competencies
- Content creation and management
- Support the creation and maintenance of sales enablement collateral including playbooks, job aids, certification frameworks and roleplay guides
- Maintain and organize enablement materials within the designated CMS and LMS systems
Qualifications:
- 2-5 years of experience in Sales Enablement, Learning & Development, Instructional Design, or a related field
- Proven experience designing training programs using Articulate 360, Adobe Captivate, Camtasia or similar tools
- Ability to manage multiple projects simultaneously with excellent cross-functional collaboration skills
- Strong writing, visual design, and editing skills with attention to clarity, tone, and learning outcomes
You'll stand out with these:
- Strong disposition towards action
- Proficiency in CRM systems and sales enablement platforms preferred
- Familiarity with adult learning theory, curriculum design, and eLearning principles, preferred
- Proficiency in LMS and CMS platforms (e.g., LearnUpon, Cornerstone, HighSpot, Seismic, SharePoint, etc.)
- Education: Bachelor's degree in business, marketing, communications, education, or a related field preferred