Lead Sales Director - Water Filtration & Wellness
Location: California (On-site)
Compensation: $70,000 base salary + 2% commission on all new direct-to-consumer business generated + 2% commission on all new B2B/distributor business
Industry: Water Filtration / Wellness / Direct-to-Consumer & B2B Sales
About Us
We're an American-made water filtration company on a mission to bring cleaner, healthier water to homes, gyms, spas, and businesses. We sell through door-to-door teams, group events, and distribution partners-and we're ready to scale nationally.
Your Mission
You will design, build, and implement both the recruitment strategy and the sales strategy that powers our direct-to-consumer door-to-door teams, group events, and distributor network. You'll be hands-on, working from our California office to create the processes, playbooks, and incentive plans that drive hires, training, and revenue growth.
Key Responsibilities
- Lead & Scale Teams: Build, recruit, and manage door-to-door sales crews, group/event sales teams, and distribution partners.
- Recruitment Strategy: Develop and execute a pipeline for sourcing, vetting, and onboarding new reps and distributors.
- Sales Strategy & Systems: Create comprehensive sales playbooks, scripts, objection-handling guides, CRM workflows, and closing systems.
- Implementation: Work on-site to roll out your systems-train new hires, mentor managers, and ensure consistent execution.
- B2C & B2B Growth:
- Oversee direct-to-consumer channels (door-to-door & groups), with a focus on customer acquisition and retention.
- Drive B2B/distributor partnerships-identify targets, negotiate agreements, and grow new revenue streams.
- Performance Metrics: Track KPIs (recruitment velocity, conversion rates, average sale value, retention), forecast revenue, and hit monthly/quarterly targets.
- Collaboration: Partner with marketing for lead generation campaigns, event planning, and messaging alignment.
What You Bring
- 5+ years-direct sales leadership, including door-to-door or event-based selling
- Proven track record recruiting, training, and scaling sales teams and distribution channels
- Strong strategic thinker who can build systems from scratch and drive adoption
- Excellent communicator and coach-comfortable on the sales floor and in the board room
- Experience with CRM platforms (HubSpot, Salesforce, etc.) and performance reporting
- Passion for health-focused, high-quality consumer products
Compensation & Incentives
- Base Salary: $70,000/year
- Commission:
- 2 % on all new direct-to-consumer revenue generated by your strategies
- 2 % on all new B2B/distributor revenue you secure
- Bonus Opportunities: Performance milestones for recruiting goals, team growth, and revenue targets
- Career Path: Clear progression toward VP or National Sales leaders