Sales and Marketing

Job Description Job Description

Marketing Coordinator
Job Summary
Analyzes consumer behavior and directs efforts to maximize the demand for the company's products or services.
General Accountabilities
Ensures consistent presentation of company image through digital, print and social media advertising.
Seeks new forums for company advertising messages and tracks how competitors and consumers react.
Estimates the potential demand for a company's products and services.
Determines best way of reaching consumers.
Develops a pricing strategy to maximize profits.
Conducts surveys to evaluate effectiveness.
Outlines campaign goals, works closely with sales to ensure they are achieved, and tracks public responses.
Promotes products or services at conventions, press conferences, seminars and trade shows.
Sends customized e-mail invitations to selected clients and prospects deemed crucial to an event's success.
Identifies leads by monitoring trends that may suggest demand for new products or services.
Determines the most likely sources of new business, using a point system.
Refers data to sales to focus their attention on productive leads.
The company reserves the right to add or change duties at any time.
Job Qualifications
Education: Bachelor's degree in marketing, business administration or a related field
Experience: 3-5 years of related experience; or the equivalent combination of education and experience
Skills
Excellent verbal and written communicationActive listeningCritical thinkingSocial perceptivenessPersuasionTime managementManagement of personnel resources