Sales and Client Engagement Specialist

Buffalo, New York

CoachMePlus
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Company Overview:

CoachMePlus is a leading provider of Human Performance solutions, empowering organizations and professionals to optimize physical readiness, mental resilience, and overall performance. Trusted by professional sports teams, tactical units, the US Army, youth academies, and wellness clinics, our platform is built to turn health and performance data into action.


Position Overview:

We're seeking a dynamic, customer-focused Sales and Client Engagement Specialist to take ownership and be responsible for generating and managing a pipeline of small to mid-sized business accounts. You'll guide potential clients from initial inquiry through product trials to closed sales, ensuring a smooth, professional, and educational buying experience.

You'll also collaborate directly with the VP of Business Development on targeted outbound campaigns, lead nurturing, and strategic account engagement. This is a full-time role with a base salary plus performance-based commission structure.


Key Responsibilities:Inbound Sales Ownership
  • Serve as the primary contact for all inbound sales leads , converting interest into engagement and trials into sales.
  • Respond to inquiries with urgency and professionalism via email, phone, and chat.
  • Manage trial users and product demos, ensuring high conversion through consultative selling and problem-solving.
  • Build relationships with prospective customers by understanding their pain points and matching them with solutions in our platform.
  • Qualify leads efficiently using discovery calls, CRM data, and predefined ICP (ideal customer profile) criteria.
  • Document all sales activities and customer interactions in the CRM to maintain pipeline visibility and forecast accuracy.
  • Provide feedback on lead quality and marketing campaign performance to help refine messaging and audience targeting.
  • Coordinate handoffs with Customer Success and Implementation teams for a smooth post-sale transition and client onboarding.
  • Maintain high close rates by following up consistently and handling objections with confidence and empathy.
  • Stay up-to-date on industry trends, product updates, and competitor offerings to deliver informed, high-impact sales conversations.

Strategic Sales Support & Outbound Alignment
  • Collaborate with the VP of Business Development to refine messaging and execute targeted outbound campaigns.
  • Assist in list building and strategic lead targeting, particularly within pro sports, tactical, youth sports academies, corporate, and wellness verticals.
  • Participate in outreach strategy sessions, feedback loops, and analytics reviews to improve campaign effectiveness.
  • Research prospective clients and verticals to uncover key decision-makers, organizational priorities, and competitive dynamics.
  • Support execution of multi-channel campaigns (email, LinkedIn, calls, webinars) by aligning follow-up sequences and messaging cadence.
  • Craft customized outreach messages and sales templates based on industry-specific pain points and performance outcomes.
  • Coordinate and support trade show follow-ups, webinar registrants, and outbound event-based lead generation efforts.
  • Maintain clean and segmented CRM records to ensure targeted outbound messaging remains relevant and timely.

Client Engagement & Training
  • Lead onboarding sessions and product walk-throughs for new customers to ensure strong adoption and early success.
  • Deliver live product demonstrations tailored to customer-specific use cases.
  • Serve as a product expert and advocate, driving value through ongoing education and thoughtful engagement.

Customer Insight & Feedback Loop
  • Collect and synthesize customer feedback to improve sales scripts, demo flows, and platform features.
  • Partner with product and customer success teams to relay pain points, user stories, and market needs.

Qualifications:
  • Bachelor's degree in Exercise Science, Sports Management, Business, or related field.
  • 2+ years in SaaS sales or customer success, bonus if experience is in the fitness, performance, wellness, or athletic markets.
  • Exceptional verbal and written communication skills.
  • Strong organizational and follow-up habits; familiarity with CRM systems (HubSpot)
  • Entrepreneurial spirit and team-player mindset who can pivot between roles and contribute across sales functions.
  • Must be a U.S. Citizen, able to pass a DoD background check.

Compensation & Benefits:

  • Salary Range: $70,000 - $80,000 annually (base + commission)

  • Benefits Include:
  • Health insurance
  • Paid time off
  • Flexible work schedule
  • Parental leave
  • Professional development support
  • Work-from-home flexibility

Ready to help us build the future of human performance?

Apply now and join a team driven by purpose, precision, and progress.



Date Posted: 04 June 2025
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