RGM Promotions Analyst

Erlanger, Kentucky

Perfetti Van Melle
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OVERVIEW

Perfetti Van Melle (makers of Mentos, Airheads, Dentyne, Trident and Bubblicious.) is one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide. We're currently seeking a passionate and enthusiastic RGM Promotions Analyst to join our growing team.

WHAT YOU WILL DO

The Revenue Growth Management (RGM) Promotions Analyst is responsible for delivering tools, detailed analytics and insights to drive promotional optimization and compliance. The role is expected to recommend promotional retail prices and trade funding guidelines by channel and promoted product group, as well as determine the most efficient promotional mechanics across price, visibility, and communication. The selected individual will be a key member of the Commercial Excellence department at PVM. Primary responsibilities include:
•  Develop, implement, and monitor customer performance against promotional guidelines.
•  Lead the sales organization to best-in-class pre- and post-event promotional analysis, seeking to identify insights on discount depth, duration, and mechanics to further influence and optimize the guidelines.
•  Ensure data quality (accuracy, completeness, coverage) and integrity of baseline and incrementality metrics.
•  Use data visualizations to bring insights to the sales organization and customers.
•  Closely partner with the Customer Planning, Sales, and Finance organizations to guide investments in line with strategic intent.
•  Thorough understanding of how promotional spend fits within the broader trade terms portfolio.
•  Thought leader in crafting selling stories to implement promotional changes over time. Additional:
•  Present insights and results to Sales Leadership Team.
•  Ensure governance of customer account plans to adhere to budgeted investment rates.
•  Recommend a tailored promotional strategy by product group accounting for item profitability.
•  Available for minimal travel when needed ( Key Measures:
•  Incremental Units and Gross Margin
•  ROI%
•  Quality Merchandising vs Fair Share and Promo Efficiency WHAT WE NEED FROM YOU
•  Analytically creative, team-forward, and have a positive attitude
•  Detail-oriented and able to simplify complexity. Readily uses visualization to bring data alive.
•  Ability to influence stakeholders without direct authority.
•  Able to manage multiple priorities and stakeholders under guidance but with minimal direct supervision.
•  An excellent communicator who can translate data-based insights into business-friendly selling stories using written, interpersonal, and presentation skills.
•  Highly convicted and able to continue the mission despite organizational resistance or short-term failure. WHAT WE OFFER

At Perfetti Van Melle, we are committed to fostering a welcoming workplace, where all individuals, regardless of background or identity, are valued, respected, and empowered to contribute their unique perspectives to the sweet success of our candy-loving community. Additionally, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members' goals and well-being including:
•  PTO package including vacation, sick, personal, and pay it forward time off
•  13 paid holidays
•  401k with Company Match up to 8%, ranking in the top 1% of the country
•  Annual Bonus potential and merit-based increases
•  Comprehensive Health Insurance
•  Annual Well-Being subsidy
•  Maternity & Paternity leave options
•  Sam's Club or Costco annual membership reimbursement
•  Tuition-Free College Program
•  Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)
Join a 2024 NKY Best Workplace by applying today.

Perfetti Van Melle, USA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other applicable statutorily protected group status under local, state, or federal law.
Date Posted: 19 May 2025
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