Retail Media Search Specialist

Our client, an integrated media agency, is looking to bring on an experienced Retail Media Network (RMN) Search Specialist with experience in SKAI, specifically.This role can be 100% remote, EST/CST hours, and set to start as soon as possible.

Overview:

We are seeking an experienced RMN Search Specialist to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise in platforms like Amazon Ads, Walmart Connect, and Target Roundel, along with deep knowledge of keyword strategy, campaign pacing, and reporting. A Skai Certification is required, demonstrating advanced skills in retail search management and optimization.

Responsibilities:

• Plan, execute, and optimize paid search / sponsored product campaigns across retail media platforms, including Amazon Ads, Walmart Connect, Target Roundel, Criteo and more.

• Oversee retail search ad management, ensuring campaigns align with client goals and achieve KPIs such as ROAS and sales lift.

• Perform daily campaign pacing and optimizations, including managing budgets, keyword bids, bid strategies, bid multipliers, and placement adjustments.

• Pull search terms reports regularly to evaluate keyword performance, recommending additions or negatives based on their impact on KPIs.

• Develop and manage budget forecasts, ensuring appropriate allocation of funds across campaigns to maximize performance.

• Aggregate and analyze paid search data for recurring client reports, ensuring clarity and actionable insights.

• Produce and present client-facing reports on a monthly, quarterly, and semi-annual basis, showcasing campaign performance and optimization strategies.

• Work closely with internal teams to align search strategies with overall media objectives and broader campaign goals.

• Stay informed about platform updates, industry trends, and best practices in paid search to continually refine campaign strategies.

Requirements:

• 3+ years of experience managing paid search campaigns, preferably in retail media environments.

• Skai Certification is required, with proven expertise in leveraging the platform for advanced campaign management.

• Hands-on experience with retail media platforms like Amazon Ads, Walmart Connect, Roundel, and Criteo.

• Strong analytical skills to evaluate campaign data and make data-driven recommendations for optimizations.

• Proficiency in managing budgets, forecasts, and campaign pacing to achieve desired outcomes.

• Excellent verbal and written communication skills, with experience producing and presenting client-facing reports.

• Ability to manage multiple accounts and campaigns simultaneously in a fast-paced environment.

• Bachelor's degree in Marketing, Business, or a related field is preferred.

If you are interested inand qualified for this role, please forward your resume today.