We are seeking an experienced and strategic retail brand marketing professional to lead the development and execution of brand marketing strategies across direct retail stores. The ideal candidate is consumer-obsessed, data-driven, and highly collaborative with a passion for storytelling, product, and retail experiences. This role plays a critical part in shaping in-store marketing, enhancing the consumer journey, and driving brand and business growth.
Key Responsibilities:
- Lead the development of seasonal and year-round retail brand marketing strategies for direct retail stores.
- Collaborate with cross-functional teams including merchandising, visual merchandising, digital, and design to align on key product stories and experiences.
- Use consumer insights, retail trends, and shopping behavior analysis to inform brand storytelling and drive demand.
- Ensure consistent and impactful in-store product presentation and communication strategies.
- Partner with global and regional brand teams to adopt and localize marketing strategies.
- Support the creation of engaging in-store digital experiences in collaboration with digital and app experts.
- Continuously identify opportunities to innovate and enhance the in-store experience through test-and-learn initiatives.
- Maintain a strong balance between creativity and business acumen in decision-making.
Requirements:
- 5+ years of experience in retail brand marketing, including strategy development and implementation.
- Experience with vertical retail environments (small to large fleet).
- Strong understanding of consumer behavior, retail journeys, and market trends.
- Proven ability to develop compelling product and brand stories.
- Excellent communication and presentation skills-written, visual, and verbal.
- Strong organizational and project management skills.
- Data-driven mindset with a creative approach to problem-solving.
- Comfortable working in a cross-functional, fast-paced, and evolving team environment.
- Flexible and adaptable, with a collaborative and proactive attitude.
- Willingness to travel up to 20%.
About BrickRed Systems:
BrickRed Systems is a global leader in next-generation technology, consulting, and business process service companies. We enable clients to navigate their digital transformation. BrickRed Systems delivers a range of consulting services to our clients across multiple industries around the world. Our practices employ highly skilled and experienced individuals with a client-centric passion for innovation and delivery excellence.
With ISO 27001 and ISO 9001 certification and over a decade of experience in managing the systems and workings of global enterprises, we harness the power of cognitive computing hyper-automation, robotics, cloud, analytics, and emerging technologies to help our clients adapt to the digital world and make them successful. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.