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Job Title:
Regular Business Analyst (Digital Marketing/Web Analytics)Location: Fort Worth, TX (Hybrid)Duration: 12 +months Relevant Experience: 8+ Years Responsibilities - Work closely with the marketing team to gather and document requirements for ad tech pixel implementation (Ex Facebook, Floodlight) which involves placing 250-350 new tags across various pages on
- Translate business requirements into clear, concise technical specifications and implement or update tags.
- Investigate issues with pixels not firing properly due to changes on application pages.
- Work collaboratively with the application product teams to ensure that ad tech placements are functioning as expected.
- Partner with the legal and privacy teams to ensure all ad tech implementations comply with applicable privacy laws (GDPR, CCPA, etc.).
- Regularly monitor compliance to ensure ongoing adherence to privacy regulations and industry standards.
- Oversee the execution of the switch-over with developers and ensure proper testing is done for pixel functionality.
- Lead initiatives like the LiveRamp Authenticated Traffic Solution (ATS) by coordinating with the LiveRamp vendor to understand the new solution and its implementation requirements.
- Experience in enhanced Conversion and CAPI, assessing implementation requirements, technical feasibility, and alignment with business needs and privacy regulations.
- Implement innovative solutions to optimize ad tech initiatives.
- Define success metrics for each initiative and collaborate with data teams to monitor, report, and analyze campaign performance.
- Maintains detailed documentation of pixels and measurement strategies.
- Establish best practices for ad tech work and data quality on the online channels, configuring analytics technology, and interpreting data.
- Work with marketing stakeholders to understand business goals needs and develop viable solutions tracking requirements.
- Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately.
Skills Must have: - 1-3 years of experience in ad operations, digital marketing, or web analytics.
- Familiarity with HTML, JavaScript, and other web technologies related to ad tech
- Experience with Tealium Tag Manager or similar tools.
- Experience managing analytic and/or development projects. Top 3-5 skills:
- Experience in ad operations, digital marketing, or web analytics.
- Experience in implementing tracking pixels (e.g., Facebook Pixel, Floodlight) on websites
- Familiarity with HTML, JavaScript, and other web technologies related to ad tech.
- Experience with Tealium Tag Manager or similar tools.
Nice to have: - Experience with dynamic pixel implementations and familiarity with tools like LiveRamp, Enhanced Conversion, and CAPI.
- Experience working with external vendors to ensure successful implementation of ad tech solutions.
- Awareness of best practices for tracking and attribution in a Cookie less environment.
- Ability to manage multiple projects simultaneously with a focus on delivering results within established timelines.
Date Posted: 11 April 2025
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