Regional SEO Specialist
Location: Coppell, TX (On-Site Role) Occasional Travel Required
Who We Are
At Fonroche Lighting America, we're leading the way in autonomous solar-powered lighting solutions, helping municipalities and businesses embrace sustainable, cost-effective outdoor lighting. Our digital presence is key to educating and converting customers, and that's where you come in.
We operate with a strong set of core values:
- Humility - We listen, learn, and grow together.
- Dynamism - We thrive in a fast-paced, evolving industry.
- Risk Taking - We innovate boldly to drive meaningful change.
- Commitment - We stand by our mission, customers, and team.
- Community & Team Spirit - We achieve more when we work together.
About the Role
As a Regional SEO Specialist, you'll execute SEO strategies for assigned regions, driving search visibility, organic traffic, and lead generation. You'll collaborate cross-functionally with marketing, sales and the CEO to enhance search performance while continuously analyzing and optimizing for AI-driven search trends (GEO - Generative Engine Optimization). This is an on-site position based at our Coppell, TX office, where you'll work closely with our marketing team to develop and execute data-driven SEO strategies.
What You'll Do
- Own SEO Performance: Manage regional SEO initiatives for a set territory, ensuring search visibility and organic growth.
- Optimize & Execute: Enhance landing pages, content, and structured data to improve rankings.
- Collaborate & Innovate: Work closely with the Content Marketing Specialist to develop high-impact regional content.
- Analyze & Adapt: Use SEMRush, heatmapping, and UX analytics to refine site experience and engagement.
- Backlink Strategy: Secure local and regional backlinks from authoritative sources.
- Competitive Research: Identify SEO gaps and opportunities using data-driven insights.
- AI Search Optimization: Adapt SEO strategies for Generative Engine Optimization (GEO) and AI-driven search engines.
- Report & Refine: Track key SEO KPIs-organic traffic, keyword rankings, and conversion performance.
What You Bring
- SEO Expertise: Strong knowledge of keyword research, on-page optimization, and content strategy.
- Local SEO Mastery: Experience with backlinks, citations, and competitive analysis for location-based search.
- AI & GEO Adaptation: Understanding of AI tools (ChatGPT, Gemini, etc.) and their impact on search rankings.
- Technical SEO Basics: Familiarity with schema markup, structured data, and site performance optimization.
- Hands-On Tools Experience: Proficiency in WordPress, SEMRush, BrightLocal, Ahrefs, or similar platforms.
- UX & Data-Driven Mindset: Ability to use heatmapping and behavior analytics to improve user experience.
- Ownership & Accountability: A self-starter who takes full responsibility for results.
- On-Site Requirement: This role is required to work in our Coppell, TX office-collaboration and teamwork are key to our success.
Compensation & Perks
- Competitive Base Salary + Bonus - Your earning potential grows with your success.
- Great Team Culture - We foster an environment where team spirit thrives, and we celebrate wins together with regular team events.
- Comprehensive Benefits Package - Includes Medical, Dental, and Vision coverage.
- Generous PTO Policy - Because we believe in work-life balance and recharging.
- Career Growth - We are looking for future leaders who want to grow with us.
- Impactful Work - Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.
If you're passionate about SEO, local search, and AI-driven search trends, and you want to own and optimize regional SEO strategies, we'd love to hear from you.