Public Relations Specialist

Key Responsibilities

• Media Relations
• Develop and maintain strong relationships with tech, lifestyle, and gaming media across key markets. Proactively pitch stories and secure high-impact coverage for brand and product initiatives.
• Global PR Strategy
• Design and implement global PR plans to support product launches, brand campaigns, and company milestones. Align messaging across regions and ensure brand consistency.
• Crisis Communication
• Manage sensitive issues and develop crisis communication plans. Act as a key advisor to internal stakeholders during high-impact moments.
• Press Materials & Messaging
• Write and localize press releases, media kits, FAQs, and executive talking points. Ensure messaging is on-brand, timely, and aligned with product strategy.
• Events & Speaking Engagements
• Support trade shows, media briefings, and product launch events. Identify and coordinate executive speaking opportunities and interviews.
• Monitoring & Reporting
• Track media coverage, sentiment, and key metrics to assess campaign performance. Deliver clear insights and recommendations for future initiatives.

Qualifications

• 8+ years of experience in public relations, corporate communications, or brand storytelling.
• Strong media network and track record of earned media placements.
• Excellent writing and storytelling skills, both in English and Mandarin (preferred).
• Ability to work cross-functionally with Product, Marketing, and Executive teams.
• Experience in tech, gaming, or consumer electronics industries is a strong plus.
• Comfortable working in a fast-paced, global environment with shifting priorities.
• Passion for innovation, culture, and community-building.