Public Relations Manager AM Law 100 Law Firm New York, NY Our prestigious and award-winning global AM LAW 50 law firm client is hiring an experienced legal Public Relations Manager to sit in either Chicago, Pittsburgh, Philadelphia, NY or Miami. The Public Relations Manager leads and executes the U.S. PR and media strategy for our client law firm in partnership with the Assistant Director of External Communications. This role builds firm visibility through media relations, press content, award submissions, and strategic communications with key stakeholders. It also includes collaboration with external PR agencies and firm leadership to drive impactful storytelling and market presence. May also supervise junior PR team members and agency partners, will collaborate closely with partners, practice group leaders, and marketing teams. Integral to media placement, messaging strategy, and award/pitch content. Will work in coordination with the firm's Social Media Manager. Will develop and track KPIs for PR performance while being part of a high-performing communications team across U.S. and EMEA. Our client firm is offering a very competitive compensation and benefit package.
Please send resume to:
DUTIES AND RESPONSIBILITIES
- Under the supervision of the firm's Assistant Director of External Communication, this person will be responsible for implementing the firm's U.S. PR strategy and providing support to build the profile of the firm, its practice groups and partners lead the firm's U.S. PR strategies and activities, including press releases, media outreach, award submissions, and PR campaigns.
- Advise firm leadership on communications strategy, messaging and stakeholder outreach for key firm initiatives and programs.
- Collaborate with partners, practice group chairs, office managing partners and marketing and business development colleagues to identify industry trends, deal and case information and newsworthy client work to enhance firm visibility in key markets.
- Cultivate relationships with key media contacts and collaborate with and help manage external PR agencies to include: securing media placements, profiling stories, preparing partners for interviews and providing guidance on publication and speaking opportunities; Raise the firm's visibility across key industry and practice groups and U.S. locations by working closely with dedicated marketing and business development colleagues; Potential future managerial responsibility of junior hires to the PR team and coordinated efforts with PR Managers and team in EMEA;
- Write awards nominations and draft press releases for awards when needed.
- Oversee and manage the firm's suite of PR agency partners along with the Assistant Director of External Communications.
- Work closely with the firm's Social Media Manager to advance the firm's external visibility through social media.
- Serve as a primary internal contact / resource for legal, trade, regional, and business media; Develop and implement processes to ensure all PR communications are timely, consistent, and useful, and in coordination with corporate communications, business development and regional marketing leads.
- And develop key performance indicators and metrics to measure PR output and usage annually and year-over-year.
QUALIFICATIONS AND REQUIREMENTS:
- Education: Bachelor's degree, preferably in journalism or in a related field
- Experience: Minimum of 5 years of work experience in PR and/or media relations; preferably within a law firm environment. Experience in executing media outreach, PR campaigns and promotion of thought leadership preferred.
- Skills: Superior project management skills, expert writing and communication skills, demonstrable media contacts, ability to thrive in a fast-paced intense client service environment, knowledge and experience with social media and the technology related to PR and communications is a plus.
- Supervisory Responsibilities: Responsibility for future junior members of the PR team. Supervise several of the firm's PR agencies under retainer.
- Equipment To Be Used: Personal computer and other office equipment such as telephone, calculator, fax, machine, copier, scanner, etc.
OTHER SKILLS AND ABILITIES:
The following will also be required of the successful candidate:
- Excellent writing skills
- Strong organizational skills
- Strong attention to detail
- Good judgment
- Strong interpersonal communication skills
- Strong analytical and problem-solving skills
- Able to work harmoniously and effectively with others
- A self-starter who desires to show ownership and commitment to the job
- Able to preserve confidentiality and exercise discretion.
- Technical experience should include MS Word, Excel, PowerPoint, and HTML at minimum, with a proven track record of easily adopting new software and technologies.
- Knowledge of InDesign, Illustrator or Photoshop is a plus
- Experience with e-marketing platforms or social media tools is a plus.
BENEFITS:
401k Plan
Medical
Health Savings Account
Virtual Health
Dental
Vision
Accident Insurance
Hospital Indemnity
Critical Illness Insurance
Life Insurance
Short-Term Disability
Long-Term Disability
Flexible Spending Accounts
Lyra Health Employee Assistance Program (EAP)
Paid Family Leave (for eligible Exempt and Non-Exempt Staff) College Savings Plan
Transportation Benefit
Back-up Child Care
College Coach
Pet Insurance
Paid Sick Time
Paid Time Off