KEY SKILLS & ATTRIBUTES
- You deliver quality work on time
- You're starting to master the fundamentals of PR and marketing -from media lists and pitches, speaking and awards programs, marketing channels, to business development
- You demonstrate curiosity and initiative in technology, digital media, marketing, and creative
- You are a proactive and positive driver of the agency's culture, image, and brand
KEY RESPONSIBILITIES
Overall Account Support & Client Relations
- This is the beginning of your client relations journey; you likely need support/help from others on the team to fine-tune your client messages, but you're a quick learner and implement feedback immediately
- You begin making contact with clients
- You play a key support role across the teams you're on and you proactively seek out ways to help your teammates
- You meet or exceed all deadlines - from client deadlines to getting your timesheets and monthly reports done on time
- You show a genuine interest in the B2B technology landscape and your domain industry, and take the time to learn each client's business, media/analyst influencers, and the competitive environment - and you regularly share those learnings with your account teams
- You're open to new ideas and change, and committed to being direct and open in all communication with colleagues and teammates
- You not only receive feedback positively and implement it immediately but you seek it out
- You're starting to feel comfortable speaking up and having an active voice in internal meetings and client meetings
Media, Speaking & Awards
- You're focused on learning everything you can about the media - from how to draft pitches that capture a reporter's attention to how to build effective media lists that lead to results
- You develop briefing backgrounders, coverage reports, editorial calendars and other prep materials for clients that need few corrections from others on your accounts
- You're able to develop solid, typo-free coverage reports and manage the process overall from tracking (and ensuring no articles are missed) to analysis (with some help from account leads on analysis)
- You draft effective pitches and pitch reporters on proactive story ideas, announcements and more; and you proactively share feedback with the internal team
- You evaluate editorial calendars, compile and maintain opportunities lists
- You will become an expert at researching speaking and award opportunities, drafting compelling submissions, and managing speaking calendars and deadlines
- You write documents that are clear, compelling, grammatically correct, and typo free
Marketing Strategies
- You have an understanding of and willingness to learn about relevant social media channels, strategies, and influencer programs for our clients
- You begin creating quality drafts of social media content and populate content with oversight of a more senior team member
- You are developing an understanding of measurement tools and methodologies to better understand the progress of our strategic communications campaigns across paid, earned, and owned channels
Business Development
- You treat the agency as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brand
- You provide input into strategic documents like high level background research and participate in brainstorming new ideas for business development
This position may also require other duties as assigned.