Company Overview MARKETview gives colleges and universities an analytical advantage in achieving their goals. Using higher education's only aggregated, real-time student data set, we provide insights that are customized to address each partner's key objectives. We then follow that up with actionable steps they can use to make better, more informed enrollment, marketing, and financial aid decisions.
Headquartered in Richmond, Virginia, the company serves a rapidly growing number of partners nationwide, helping them navigate the shifting landscape of higher education.
Position Overview MARKETview is seeking a bright, talented and motivated individual to join our Data Excellence team. The Project Manager, Technical Operations will play a pivotal role in maintaining the value, quality, and integrity of the data that powers our products and services; as well as ensuring the accuracy of data delivered to clients. You will partner directly with the Director to:
Key Responsibilities: - Serve as the internal subject matter expert for marketing data operations and data elements pertinent to marketing strategy and campaign execution
- Develop and implement data operations strategies to streamline processes and improve efficiency
- Manage marketing data-related projects and requests, including releases and data audits/enhancements, client reporting and marketing analytics, and data science work
- Collaborate with cross-functional teams to ensure we're prioritizing the right work, day-to-day, and with your manager to ensure we're prioritizing the right projects relative to company-wide objectives and key results (OKRs)
- Ensure successful and timely delivery of cross-functional team projects, meeting stakeholder expectations and quality standards - monitoring project progress, facilitating project meetings, coordinating regular status check-ins, reporting out on key project milestones, identifying potential risks and issues, and implementing mitigation strategies and learnings from post-project reviews
- Manage client relationships by working closely with marketing client success teams to mitigate data-driven errors, quickly resolve client questions, and communicate effectively with clients about data-related items
- Drive improvement through the continuous optimization of processes and outcomes
- Communicate effectively with internal and external stakeholders
- Effectively manage client data onboarding:
- Coordinate with Analysts, Client Success and Engineering team members to execute and continuously improve end-to-end client onboarding processes
- Consistently track and manage to key performance indicators critical timelines, and milestones, while maintaining quality and efficiency
- Collaborate with the Sales and Success teams to ensure seamless and timely transition of prospects and upsold clients from contracted to value and success
- Manage data accuracy alongside the marketing campaign team.
- Plan, manage, and implement data needed for successful and error-free campaign execution alongside the marketing ops team and engineering.
- Monitor key areas of data quality assurance including daily data flows and integrations with engineering and analysts (e.g., successful delivery of data, monitoring of client metrics and overall data integrity, proactive QA, segmentation management, etc.)
- Collaborate with client success, engineering, and analysts to prioritize and manage the backlog and ultimately resolve data-related updates and discrepancies in line with stated OKRs.
Minimum Requirements: - Bachelor's degree
- Minimum of 5 years of relevant experience
- Experience collaborating across multiple teams and solving problems.
- Strong organizational and time management skills.
- Proficiency in project management tools and software (e.g., Monday, DevOps).
- Problem-solving and critical-thinking abilities.
- Excellent communication, interpersonal, and client-facing skills.
- Passion for serving clients/customers and helping others achieve their goals
Preferred Experience and Bonus: - 5+ years of experience in marketing data operations or technical program management - particularly in client driven businesses and data-related projects.
- Knowledge of data analytics and client success organizations, preferably in higher education.
- Experience collaborating and achieving success in an early stage, high-growth business environment.
- Experience in the education technology sector
- Knowledge of CRMs or experience working with/using Slate
Why MARKETview Education Partners? The MARKETview team is united by a common passion to increase higher education access while improving the performance of colleges and universities and the educational outcomes for students and families. This is the spirit that drives every client partner relationship, as we serve the mission of each with an unwavering commitment to their goals and success. We are looking for equally passionate team members with a similar disposition and willingness to put the success of others - partners and teammates - before their own. If this is you, you'll fit right in.
Equal Opportunity MARKETview is an equal opportunity employer. We are committed to building a diverse and inclusive environment for our employees and do not discriminate on the basis of any status protected under federal, state, or local law.
Qualified candidates must be legally authorized to work in the United States without employer sponsorship for a work visa, both currently and in the future.