Description As a
Programmatic Media Buyer, you will create, execute, and measure programmatic media campaigns for multiple clients to meet fundraising goals. They will work closely with account teams and media planners regarding all aspects of strategy, buying, optimization, and results.
Please note that this is a hybrid position out of our Lanham, MD office.
Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
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Your Impact:- Create, execute, and measure programmatic media campaigns.
- Develop Connected TV, display, and audio ad strategies that aling with clients' budgets and overall fundraising goals.
- Determine campaign-specific goals, ensure conversion tracking is accurately established, and optimize based on performance data.
- Assist web development/technical teams with pixel placement.
- Review campaign results on a regular basis; produce KPI reports and provide insights for future testing, potential audience expansion, or inventory selection.
- Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization.
- Work with the media planners and account management team to track budgets and invoicing.
Your Profile: - 2+ years of programmatic experience required.
- Nonprofit or fundraising experience is a plus.
- Bachelor's degree (B.A. or B.S.) or equivalent from accredited college or university. Advertising, Marketing, Business, or Communications preferred.
- Hands on DSP platform programmatic experience required; Connected TV buying experience preferred.
- Ability to review performance reports and make campaign optimizations.
- Strong ability to analyze data and make actionable decisions and easily digestible recommendations.
- Strong verbal and written communication skills required.
- An eagerness to stay on top of the latest digital advertising and industry trends.
- Friendly, customer-service oriented attitude.
- Proficiency with Microsoft Word, PowerPoint, and Excel.
How We'll Support You: - Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
- Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.