Product Owner

Responsibilities: Partner with marketing and sales leadership to define customer needs and translate them into actionable product requirementsmiddot; Develop and maintain a prioritized product backlog for marketing tools, ensuring alignment with business goals and customer needsmiddot; Work collaboratively with cross-functional teams (marketing, martech, development) to define user stories, acceptance criteria, and product specificationsmiddot; Manage the product development lifecycle from ideation to launch, including sprint planning, backlog refinement, and user acceptance testingmiddot; Track key performance indicators (KPIs) and measure the success of marketing productsmiddot; Conduct market research and stay up-to-date on marketing technology trendsmiddot; Communicate product vision and roadmap to stakeholders across the organizationmiddot; Advocate for a data-driven approach to product development and 9+ years of experience in marketing or product managementmiddot; Proven experience working in an Agile development environmentmiddot; Strong understanding of marketing technology (Martech) landscapemiddot; Experience with marketing automation platforms a plusmiddot; Experience developing and managing product roadmapsmiddot; Excellent communication, collaboration, and interpersonal skillsmiddot; Data-driven and analytical mindsetmiddot; Ability to prioritize and manage multiple tasks in a fast-paced environment.