Join a leading credit union with a vibrant and collaborative team as a Product Marketing Strategist, where you will play a vital role in shaping the marketing strategies that drive growth and engagement for our financial products. This hybrid role is based in Reno, Nevada, and offers the opportunity to work in a mission-driven organization dedicated to making a positive impact.
Key Responsibilities: - Design and implement multi-channel marketing strategies that align with product growth objectives.
- Conduct thorough market and audience research to effectively position our offerings and maintain a competitive edge.
- Lead the go-to-market strategy for innovative product launches and oversee ongoing product lifecycle management.
- Act as an ambassador for our brand, ensuring all marketing content and communications mirror our organization's voice and values.
- Collaborate closely with cross-functional teams, including marketing, sales, product management, and operations.
Qualifications: - 3-5 years of experience in product marketing, communications, or similar fields.
- Strong understanding of product positioning, audience segmentation, and integrated campaign development.
- Exceptional verbal and written communication skills.
- Proficiency in Microsoft Office; familiarity with Adobe Creative Suite is an advantage.
- A creative mindset, intellectual curiosity, and the capacity to thrive in a fast-paced environment.
Preferred Qualifications: - Experience in the financial services sector or with credit union marketing.
- Knowledge of social media platforms and project management tools.
Why Join Us? - Be part of a values-driven culture that promotes collaboration.
- Explore opportunities for professional development and career growth.
- Contribute to marketing strategies for products that have a meaningful impact on people's lives.