Our client, a leading credit union with a collaborative and close-knit team, is now seeking a Product Marketing Strategist to drive growth, awareness, and engagement across its portfolio of financial products. This is an exciting opportunity to join a mission-driven organization and play a critical role in aligning product strategy with marketing execution. This role is a hybrid role in Reno, Nevada (Tues-Thurs in office).
In this role, the Product Marketing Strategist will:
- Develop and execute multi-channel marketing plans to support product growth goals
- Conduct market and audience research to position offerings competitively and with impact
- Lead go-to-market strategy for new product launches and support product lifecycle management
- Act as a brand ambassador, ensuring all content and communications reflect the organization's voice and values
- Collaborate cross-functionally with marketing, sales, product, and operations teams
Ideal candidates will have:
- 3-5 years of experience in product marketing, communications, or related fields
- A strong grasp of product positioning, audience segmentation, and integrated campaign development
- Excellent verbal and written communication skills
- Proficiency in Microsoft Office; Adobe Creative Suite experience is a plus
- Creativity, curiosity, and the ability to work independently in a fast-paced environment
Bonus points for:
- Experience in financial services or with credit union marketing
- Knowledge of social media and project management tools
Why Join?
- A collaborative and values-driven culture
- Opportunities for professional growth
- A chance to shape marketing strategy for products that truly impact people's lives