Overview:
As a Product Marketing Specialist for TransPerfect's GlobalLink TMS, you will help drive go-to-market strategy, lead generation, and campaign execution for our flagship translation management system. This role is ideal for someone who thrives at the intersection of product, sales, and marketing-able to translate technical capabilities into real-world value and enable both inbound and outbound efforts.
You'll play a hands-on role in building full-funnel campaigns, supporting sales enablement, and fueling demand by showcasing the value of GlobalLink across industries and use cases.
Responsibilities:
- Support the go-to-market strategy for GlobalLink TMS by developing key messaging, positioning, and value propositions for both agnostic and industry-specific use cases.
- Plan and execute full-funnel campaigns in collaboration with digital marketing-generating qualified leads and driving them through nurturing workflows to SQL.
- Coordinate with sales leadership and business development to align campaign themes with pipeline goals and opportunities.
- Produce and maintain compelling sales enablement materials including pitch decks, ebrochures, solution one-pagers, FAQ sheets, case studies, and ROI documentation.
- Develop and optimize persona-specific content and landing pages aligned to keyword targets and campaign goals.
- Translate complex technical functionality into customer-facing value that resonates with target buyers across verticals.
- Conduct market research, persona definition, and competitive analysis to refine messaging and discover new opportunities for differentiation.
- Collaborate with client success to gather and promote proof points-owning case study development and testimonial sourcing.
- Maintain and update go-to-market documentation and support the rollout of new features and product updates.
- Track content performance, campaign results, and funnel progression to improve strategy over time.
Requirements:
- 2-4 years of experience in product marketing, ideally in B2B SaaS or enterprise software.
- Understanding of localization, content automation, or martech platforms is a strong plus.
- Experience with lead generation strategy, email nurturing, and SEO-driven content planning.
- Skilled in creating and managing sales collateral, including pitch decks and product one-pagers.
- Strong communicator who is comfortable working cross-functionally with product, sales, and digital teams.
- Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
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