Key Responsibilities
Go-to-Market Leadership
- Own the end-to-end go-to-market (GTM) strategy for product launches, ensuring alignment with brand and campaign objectives.
- Define product positioning, messaging, launch timelines, and multi-channel execution plans.
Strategic Planning & OKRs
- Develop and drive annual and quarterly product marketing plans.
- Establish measurable Objectives & Key Results (OKRs) to ensure marketing activities are tied to business growth.
Integrated Campaign Development
- Partner with cross-functional teams (Product, Sales, Creative, Digital) to build and execute global product campaigns that generate awareness, demand, and engagement.
Content & Messaging Ownership
- Create compelling and technically accurate messaging across digital, retail, and offline touchpoints, tailored to gamer and PC enthusiast communities.
Market Intelligence
- Conduct ongoing market and competitive research to inform product strategies and identify differentiation opportunities.
- Act as the voice of the customer in product planning and campaign development.
Bilingual Communication
- Produce and adapt marketing content in both English and Mandarin to support campaigns across North America and Asia-Pacific markets.
Qualifications
- 8+ years of experience in product marketing, go-to-market planning, or related marketing roles in the tech, gaming, or consumer electronics industry.
- Proven ability to develop and execute successful GTM strategies and integrated marketing campaigns.
- Strong understanding of PC hardware, gaming peripherals, or DIY enthusiast markets.
- Excellent communication skills in English; Mandarin proficiency is a strong plus for cross-regional collaboration.
- Experience working with cross-functional teams including Product Management, Sales, Creative, and Regional Marketing.
- Data-driven mindset with strong analytical skills to interpret market trends and campaign performance.
- Ability to manage multiple projects simultaneously in a fast-paced, global environment.
- Proficiency in tools such as Microsoft Office Suite, Google Workspace, and familiarity with platforms like HubSpot, Salesforce, or Asana is a plus.
- Passion for gaming, technology, and innovation in the PC industry.