We are seeking a Product Marketing Specialist who will work with the lead Product Marketing Manager, and across multiple business groups including Corporate Marketing, Learning & Development and Product Management, to develop key messaging for GTM and Training articles for various audiences related to the new redesign of our customer platform.
RESPONSIBILITIES:
- Develop go-to-market plans to drive adoption from customers and associates
- Understand the position and capabilities of key SDP Apps
- Engage with marketing and product development teams to understand buyer segments and generate demand.
- Generate content for high impact product marketing collateral
- Develop assets for sales teams consultative position solutions
- Work with internal creative team to plan and manage ongoing content strategy
EXPERIENCE:
- Experience building unified content strategies for software product
- Excellent writing skills required for websites, sales enablement materials and customer campaign assets; provide examples if possible
- Strong interpersonal and organizational skills with the ability to collaborate and work cross-functionally
- Experience with Excel, PowerPoint, and Figma.
- Strong integrated marketing skills with experience managing marketing programs and campaigns
- Experience and comfort delivering live software demonstrations to 25+ attendees
Please apply if interested.