At Tech Whispers, we're not just recruiters - we're global talent agents for industry changing talent. With specialist teams in Cybersec, IoT, Augmented Identity, GDI and Executive Search, we help shape the future of tech by connecting brilliant minds with bold companies worldwide.
Our client is a fast-growing SaaS startup at the forefront of transforming the food and beverage industry through its GenAI-powered consumer data platform. By harnessing insights from billions of data points, the platform is revolutionizing product strategy and fueling the success of major food brands. Clients are empowered to develop, market, and sell products faster and more effectively than ever before.
We're seeking a dynamic, results-driven Marketing professional with a passion for understanding consumer behavior and translating those insights into impactful product strategies. This role is ideal for someone eager to shape the future of the industry through AI, drive innovation, and influence how products are created and brought to market.
Join a $10 trillion industry where innovation, creativity, and an entrepreneurial mindset are essential for daily success-and where your work can influence the lives of billions. In this space, change isn't just expected-it's a way of life.
Role Details
This is a hybrid position (2 days/week onsite in the Manhattan office), reporting directly to the Director of Product Marketing (not based in the U.S.).
Key Responsibilities
- Develop deep product expertise-understand features, technical capabilities, use cases, and customer value to become the go-to resource across internal teams.
- Translate complex technical functionality into clear, benefit-driven messaging tailored for buyers, users, and stakeholders.
- Own product positioning and messaging frameworks, customizing value propositions by segment, persona, and market context.
- Support sales by participating in strategic customer conversations, articulating value, addressing objections, and accelerating deal velocity.
- Collaborate cross-functionally with Product, Sales, and GTM teams to align on priorities, launch timelines, and value delivery.
- Create and maintain impactful enablement materials, including sales presentations, product one-pagers, battlecards, briefs, and internal FAQs.
- Deliver structured training sessions to internal teams on product capabilities, competitive differentiation, and use cases.
- Conduct ongoing market and competitive analysis to identify product gaps, technical differentiators, and opportunities for message refinement.
- Lead go-to-market strategy and execution for new products and features-including messaging, launch toolkits, and post-launch performance tracking.