Job Summary
The Product Marketing Manager is a key marketing team member responsible for developing and executing go-to-market strategies for new and existing products. This role demands a strong understanding of customer needs, market trends, and competitive landscapes. The ideal candidate will develop and execute brand strategies that enhance brand awareness, drive customer engagement, and build a strong brand reputation. This role also oversees product development, including new product launches, renovations, and maintenance projects.
This role is responsible for managing project deliverables to meet short-term and long-term departmental and company goals. This position will work closely with cross-functional partners in the Product Management Division, Sales HQ, Mainstream Market, and our global affiliate office to carry out product design and development work leading to products that deliver on consumer and customer needs. The position works collaboratively with manufacturing, Quality, and Supply Chain functions to ensure products consistently deliver on product design. This role manages a growing marketing team, collaborating with the marketing HQ team in Japan to ensure alignment with the company's global marketing and brand development.
Essential Job Functions
- Direct the product development and commercialization of the company's brand products. Conduct market research and competitive analysis to identify new product opportunities and trends.
- Generate and evaluate new product concepts, considering consumer preferences, market demand, and feasibility.
- Support other departments (Procurement, R&D, Sales, Product Control, and Food Safety) in developing and refining product formulations, ensuring they meet the product concept's quality and cost targets.
- Monitor product performance in the marketplace, gather consumer feedback, and analyze sales data to identify areas for improvement and adjust product formulations or marketing strategies as needed.
- Investigate and resolve product and process development challenges, providing feedback to stakeholders, including Marketing HQ in Japan.
- Collaborate with internal departments (PMD, Food Safety, SCM, Sales, and inventory team), including the global affiliate office, to develop an innovative food product pipeline and manage innovation for Asian and Mainstream customers.
- Develop and execute comprehensive brand strategies that align with the company's overall business objectives. Conduct market research and competitive analysis to identify brand opportunities and threats.
- Develop and execute integrated marketing campaigns to increase brand awareness and drive customer engagement.
- Monitor brand performance and track key metrics, such as brand awareness, brand perception, and customer satisfaction.
- Collaborate with cross-functional teams, including marketing, sales, product, and customer service.
Experience
- 7 years of relevant experience in a retail food product development environment, including process development, multi-task management, and cross functional collaborations.
- 7 years of relevant experience in brand marketing management by your leadership or with the help of internal and external experts in this field.
- 5 years of people management experience including building and developing a team.
- Experience in retail private and national brands is a plus.
- Bachelors Degree in Marketing, Business, or a related field.