We have an exciting opportunity for a Senior Product Marketing Manager, Student Business with the top leading multimedia and creative software company in the world using cutting-edge tools and technologies, including industry-leading AI and creative software, empower millions of users to achieve their creative and business goals.
The Adobe Education team's mission is to inspire and empower the next generation to be lifelong creators. Our Creative Cloud tools enable student creators to express themselves, show the world what they can do, and develop marketable skills for their futures.
As a Product Marketing Manager for the Adobe Education team, you will be responsible for driving growth and marketing strategies for the student business of Creative Cloud.
You are a full stack marketing athlete with skills across customer insights development, analysis, strategy creation, cross-functional team leadership and coordination, and program execution. Your day-to-day responsibilities may vary; you can flexibly jump from one priority and need to another.
Responsibilities:
- Customer and competitive analysis: Analyze behavioral metrics, market/competitive data, and customer research to identify growth and improvement opportunities. Drive and conduct primary customer research as needed.
- Market opportunity evaluation and business case development: Analyze financial and customer data, create Excel models to evaluate opportunities, identify action plan priorities, and create written business cases.
- Develop marketing and messaging strategies to reach the next geneartion of creators across ages 18-25
- Evaluate business performance and identify improvement opportunities
- Partnership and influence: Work with product, marketing and sales teams to execute strategies and programs
- Program Management & Execution: Drive execution of specific marketing programs, as needed.
Skills and Experience:
- BA/BS with strong performance in quantitative coursework and demonstrated analytical success; MBA from top 10 university preferred.
- 5-7+ years of hands-on experience in B2C product marketing; experience with strategic consulting, subscription-based models and/or education background preferred.
- Analytical and strategic - deep analytical skills, demonstrated ability to think strategically about complex issues, and keen ability to evaluate alternatives and make compelling recommendations based on solid business case analysis.
- Self-motivated, execution-oriented, resourceful - willing to roll up one's sleeves to do whatever it takes to get it done and able to think differently to unlock paths to progress
- Comfortable working with ambiguity
- Growth mindset
- Excellent sense of humor.
Compensation: