Job Description: Product Marketing Manager, AI Agents/GenAI & Marketing Automation - Part-Time & Remote (FN7)
About FN7:
We're fn7, and we're building an AI Agent Factory, a platform creating AI tools that revolutionise how products are built. Our first agent, Helix, is disrupting mobile prototyping. We are looking for passionate AI Agent Builders to join our journey.
About the Role:
We are seeking a highly motivated and experienced Product Marketing Manager to join our team on a part-time and on-site / remote basis. You will be pivotal in driving the growth and adoption of our AI Agents/GenAI product(s), with a particular focus on leveraging Marketing Automation to effectively reach and engage our target audience.
A proven track record of Product-Led Growth (PLG) marketing is essential.
As the Product Marketing Manager, you will be responsible for crafting and executing the marketing strategy that positions FN7 as a leader in the AI Agent space. You'll be deeply involved in understanding our customer needs, translating product features into compelling messaging, and driving awareness, acquisition, and retention. You will bring your passion for product and marketing, and your understanding of the AI/GenAI landscape, and have significant responsibility.
This role is ideal for someone who has successfully marketed to and sold to startups.
Responsibilities:
- Product Marketing Strategy: Develop and execute a comprehensive product marketing strategy for our AI Agents/GenAI product(s), aligned with the overall company vision and goals.
- Messaging & Positioning: Define and refine product messaging, positioning, and value propositions that resonate with our target audience.
- Customer Understanding: Conduct thorough market research, customer interviews, and competitive analysis to deeply understand customer needs, pain points, and opportunities.
- Marketing Automation Expertise: Develop and execute marketing automation strategies to nurture leads, drive conversions, and improve customer engagement.
- Content Creation: Create compelling marketing content, including website copy, blog posts, case studies, white papers, presentations, and videos.
- Product Launch Management: Manage product launches, ensuring effective communication, coordination, and execution.
- Sales Enablement: Develop sales tools and training materials to enable the sales team to effectively sell our product.
- Performance Analysis: Track and analyze key product marketing metrics to measure the effectiveness of marketing campaigns and identify areas for improvement.
- Community Engagement: Actively engage with the online community (Indie Hackers, Product Hunt, etc.) to build brand awareness and generate leads.
- Collaboration: Work closely with product, engineering, sales, and customer success teams to ensure alignment and drive results.
Qualifications:
- MBA from IIM or ISB (or equivalent top-tier business school) or Master's Degree.
- Proven experience as a Product Marketing Manager in the AI Agents or GenAI space.
- Strong expertise in Marketing Automation platforms and strategies (e.g., HubSpot, Marketo, Pardot).
- Demonstrated experience scaling products from 0 to 1.
- Deep understanding of the AI/ML landscape and its applications.
- Active participation in online communities like Indie Hackers and Product Hunt.
- Proven experience in Product-Led Growth (PLG) marketing strategies.
- Demonstrated success in marketing to and selling to startups.
Bonus Points:
- Experience with specific AI Agent platforms.
- Experience with specific GenAI models.