Opportunity to join an expanding Marketing team for the fastest growing technology company on the NZX.
Are you passionate about helping a game-changing product describe itself so compellingly that the users can't help but to jump in and use it? We should meet.
At Blackpearl Group, we love building cutting edge products and are looking for a words magician to level up all product comms. This role will have a heavy focus on our new AI sales intelligence product called Bebop, but also includes reach to influence our other products. You get to lead the analysis and execution of our product marketing strategies, collaborating with various teams to ensure success across all products in the U.S. market.
Working with the Head of Marketing, you will focus on creating resonant messaging, supporting sales enablement, and driving commercial success and customer adoption.
This role demands a deep understanding of customer needs, competitor and market insights, and product technicalities. The Product Marketing Manager will develop product narratives and messaging frameworks, working with internal stakeholders to optimize product launches and ensure ongoing success.
The Team
You'll join a fast-paced marketing team focused on driving growth across the Blackpearl Group.
You will collaborate closely with a team of content, growth, and product marketers, the VP of Sales, Product and operations teams.
You'll report directly to the head of marketing and work cross-functionally to align product marketing efforts with broader go-to-market strategies.
What You'll Do
- Develop and maintain clear, compelling product positioning and messaging that resonates with target customers and segments, effectively communicates SaaS product value, and stands out from competitors.
- Ensure that product positioning and messaging align with customer value propositions across the entire SaaS portfolio.
- Work closely with GTM to execute go-to-market strategies and growth initiatives, ensuring alignment and execution at the commercial, product and customer level.
- Oversee the execution of product and feature launches in close collaboration with GTM, ensuring successful go-to-market activities in alignment with business objectives.
- Lead research efforts to continuously gather insights about customer needs, competitors, and market trends to refine product messaging and drive product success.
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- Improve the adoption of products, tools and experiences, ensuring they continue to meet agreed usage metrics.
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- Build rapport with Product, Sales, Customer Success, Professional Services, and Marketing stakeholders and ensure a product marketing lens is considered and executed through key programs of work.
Ideal Profile
- Proven B2B Expertise: 3+ years of product marketing experience in a B2B environment.
- A strong understanding of B2B SaaS and the go-to-market function.
- Experience in a high growth startup, especially if including product launch/PMF phases
- A creative mindset and a keen eye for visually appealing content aligned to commercial outcomes.
- Ability to translate technical concepts into customer-first language and compelling content.
- Sales enablement creation capability.
- Ability to quickly develop product and competitor knowledge, ideally with a strong technical background.
- Strong communication skills with the ability to relay key value proposition messages and content to sales teams, customers, agencies, and external communications.
Why join Black Pearl Group?
- Global impact - join a company that's making waves globally with its cutting-edge technology and data innovations
- Fast paced and dynamic team environment that is results driven
- Fun, supportive, and diverse company culture
About Blackpearl Group:
Blackpearl Group (NZX:BPG) is a market-leading data technology company pioneering AI-driven sales and marketing solutions for the US market. Our cutting-edge services and products are on the forefront of the data utilization movement and we are leading the way with exciting initiatives and critical thinking.
All our services are designed to power revenue growth for small-to-medium sized businesses, BPG consistently delivers exceptional value to its customers. Our mantra is simple: 'Better Growth Together'. When our customers win, we win.
With the Head Office in Wellington, New Zealand, a second office in Auckland, a team in Arizona and four other countries across the globe, the Blackpearl team is expert, agile and focused on supporting rapid company growth that is occurring right now.
For more information visit:
Location
This role is primarily remote and works closely with team members in Arizona and New Zealand. There is a local office in Tempe, AZ where in-person office time would be needed, minimum 2 days per month but more is welcome. Our US employees work for our US-based entity, we prefer and can hire Arizona-based team members quickly. Strong candidates in other states are welcome to apply but will need to go through a review for potential employment location conflicts.
Compensation & Benefits
Salary range: $90,000 - $120,000, DOE
Medical, Dental, and Vision benefits
Flexible work hours, designed as needed for role success
If you are a high performer who loves being on a team of A Players who work together to do big things, having fun along the way, we can't wait to meet you.