Product Marketing Manager - Shape the Foundations of a New Global Network
Location: Dallas, TX (100% On-Site)
Are you ready to solve one of the biggest problems around trust?
The internet was built without a native trust layer. This fundamental gap creates friction, duplicates effort, and hinders innovation. At Cortwo, we're not just iterating; we're building something entirely new - a trusted global network where identity is woven into the very fabric of technology, finally moving trust from the application layer to the network layer. This is a paradigm shift.
Backed by significant funding and guided by leaders with a track record of building category-defining companies, Cortwo is poised to fundamentally change how the world connects and interacts online. We're looking for a brilliant Product Marketing Manager to be a foundational part of this journey, working shoulder-to-shoulder with product and engineering leaders.
Key Responsibilities:
- Master Product Knowledge: Deeply understand the technical and functional aspects of our network, including trust-based identification factors and the admin management tools, to communicate their value persuasively and accurately.
- Build communities: Create both a community of developers who want to build on the Cortwo platform, and segment groups of Cortwo enthusiasts in different verticals.
- Launch from 0 to 1: Craft launch campaigns to support product acceptance and generate market demand.
- Drive Value Perception: Develop innovative strategies to enhance product value perception through targeted messaging, pricing frameworks, and education initiatives tailored to customer needs.
- Tailored Persona Strategies: Research and refine key buyer and user personas, delivering targeted, impactful messaging that drives engagement with decision-makers and influencers across organizations.
- Execute Market Strategies: Design and implement dynamic marketing plans, including go-to-market strategies, product launch campaigns, and ongoing engagement tactics to accelerate product adoption.
- Collaborate Cross-Functionally: Partner with product development, sales, and customer success teams to ensure cohesive messaging and alignment with product evolution and feedback loops.
- Analyze and Optimize: Establish performance metrics, analyze results, and refine strategies based on data-driven insights to maximize marketing impact.
Qualifications:
- Proven Track Record: Successful history of building or scaling a product marketing function in a fast-paced startup environment, with tangible results.
- Technical Savvy: Strong understanding of network technologies, security protocols, or identity management to effectively translate technical value into customer benefits.
- Strategic Vision: Demonstrated ability to align marketing strategies with overarching business objectives while anticipating market trends.
- Compelling Communicator: Skilled in simplifying complex technologies and creating narratives that resonate across technical and non-technical audiences.
- Data-Driven Marketer: Adept at using metrics and analytics to inform and refine marketing strategies for maximum impact.
- Team Builder: Experienced in leading and mentoring marketing teams to achieve ambitious goals while fostering a culture of collaboration and innovation.
Education and Experience:
- Strong preference for a top-tier educational background with an advanced degree.
- At least 7 years in similar roles with ownership and leadership experience and a strong professional progression track record.
Why Dallas? Why In-Office?
Building a futuristic trusted global network requires intense, high-bandwidth collaboration. We believe that being physically present allows for spontaneous whiteboard sessions, rapid feedback loops, and deep relationship-building crucial to tackling this mission. You'll have unparalleled access to the entire team, accelerating your learning, impact, and ability to influence the trajectory of Cortwo. We're building a tight-knit, mission-driven culture here in Dallas, and your presence is key.
Benefits & Perks:
- Relocation Assistance - We provide financial support to ensure a smooth move.
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company match.
- Unlimited paid time off.
- On-site gym.
- Daily lunch.
Ready to Build the Future?
If you're an exceptional Product Marketing Manager driven by mission, mastery, and the desire to make a profound impact, we want to hear from you. Join Cortwo and help us build the trusted network of tomorrow. Apply now.
We welcome applications from all qualified candidates who are authorized to work in the U.S. However, we are unable to provide visa sponsorship at this time.
Cortwo Corp. is an equal opportunity employer. Cortwo complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws. No phone calls or agencies please.