Who You Are:
You're a strategic product marketer who thrives at the intersection of technology, marketing, and sales. You have a knack for quickly understanding complex products and translating technical capabilities into compelling value propositions that resonate with different buyer personas. You're both analytical and creative, able to dive deep into market research and competitive intelligence while crafting messaging that cuts through the noise.
As a natural collaborator, you build strong relationships across product management, sales, marketing, and customer success teams. You're comfortable taking ownership of projects from conception to completion, and you excel at prioritizing multiple initiatives in a fast-paced environment. Most importantly, you're eager to make an immediate impact in a growing organization.
This role will require on-site collaboration, 2-3 days in our Austin office. Must have AppSec experience.
What You'll Be Doing:
In this role, you'll work closely with cross-functional teams, including product, engineering, and demand generation, to craft compelling product-focused content that enables sales and drives market success.
- Produce high-velocity product content - Rapidly develop and iterate on strategic marketing assets (including website pages, case studies, and external presentations) that showcase product features, benefits, and use cases
- Develop buyer-centric content - Create targeted content aligned with our buyer personas and ICPs to address specific pain points across different stages of the buying journey
- Refine messaging and positioning - Develop and maintain compelling, differentiated messaging that clearly articulates Invicti's value proposition across our product offerings, with particular focus on developing commercial insights that drive customer action
- Enhance competitive intelligence - Track competitive activity, update and maintain battlecards, and provide actionable insights and assets to help the sales team win more deals
- Lead product launches - Manage end-to-end GTM strategy for new products and features, coordinating across teams to ensure successful launches with measurable outcomes
- Support sales enablement - Create content that helps the sales team educate prospects and close deals, including explainer videos, email templates, and sales collateral
- Support market research - Analyze customer needs, market trends, and competitive landscape to inform product strategy and positioning
- Improve reporting - Establish metrics and KPIs to measure product marketing effectiveness and communicate results to stakeholders
- Enable customer advocacy - Work with marketing to identify and develop compelling customer stories that showcase our value
- Contribute to analyst relations - Support briefings with industry analysts to ensure Invicti is accurately represented in the marketplace
What You'll Need:
- Must have AppSec experience
- 3-5 years of experience in product marketing, content marketing, or related roles in B2B software
- 3-5 years of experience in application security
- Exceptional written and verbal communication skills with the ability to translate technical concepts for different audiences
- Experience developing messaging frameworks and positioning strategies
- Strong project management capabilities and the ability to coordinate cross-functional teams
- Comfort working with data to gather insights and inform decisions
- Familiarity with tools like Salesforce, Jira, and Tableau (not required, but a bonus.)
- Interest in developing presentation skills and learning how to communicate with both technical and business audiences
- Experience with end-to-end product/feature launches
- Cross-functional collaboration skills - Must have experience successfully coordinating across product, sales, marketing, and customer success teams with examples of how they've overcome alignment challenges
- Data-driven decision-making - Should show how they've used metrics and analytics to inform strategy and measure the effectiveness of their marketing initiatives
- Must be willing to work in the Austin office 2-3 days per week
Who We Are:
Invicti is an application security leader protecting over 3,500 organizations worldwide through our DAST-first Application Security Platform. Our flagship products, Netsparker and Acunetix, enable security and development teams to continuously secure web applications through proprietary proof-based scanning and predictive risk scoring.
Why Invicti:
Your Health & Wellness Matters:
- Health Insurance: Taking care of our team goes beyond the office. We cover 100% of employee health care, vision, and dental premium costs. For dependents, we contribute 75% of the health care and 50% vision/dental premium cost, so you can be sure that you and your family are in the best possible health. Coverage is effective on your first day.
- Employee Assistance Program: Emotional Support Counseling services - 24/7
Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support and more
- Parental Leave: 16-week paid leave for birthing parent recovery, 4-week paid leave for non-birthing/bonding parent
- 401(k) Savings Plan:50% up to 6% company match with 100% annual cliff vesting
We Value Adult/Life Balance:
- Hybrid or Remote Working
- Discretionary Time Off: Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accrued
- Quarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate
- VolunteerTime Off: 5 days of paid time off each year to participate in the volunteer activities of your choice
"At Invicti, we embrace diversity and individuality in all forms. Discrimination has no place here - regardless of race, religion, gender, age, ability, sexual orientation, or any other aspect that makes you unique. We're all about creating a space where everyone feels valued and included. So come as you are and join us in shaping the future of our industry."