We're seeking a dynamic Product Manager that will be focusing on the end-to-end lifecycle of a product category. This role is critical in driving the development, planning, forecasting, and marketing of products to maximize revenue, market share, and profitability.
Key Responsibilities:
- Own the Product Lifecycle: Lead new product development initiatives from ideation to launch using a structured, gated process. Manage existing products through updates, enhancements, and phase-outs.
- Be the Product Expert: Deeply understand the assigned product categories, customer use cases, market needs, and competitive landscape.
- Drive Growth: Analyze market trends and identify opportunities for new products, features, services, or business models that drive growth and differentiation.
- Monitor the Market: Track competitive activity, pricing strategies, and customer trends to inform positioning, pricing, and product decisions.
- Collaborate Cross-Functionally: Work closely with dealers, customers, and internal teams to gather insights and translate them into actionable product enhancements.
- Support Sales Enablement: Deliver training and support materials for sales teams, dealers, and end-users to effectively position and sell your products.
- Own Product Data: Maintain accurate product attributes and specifications across internal systems and customer-facing platforms.
- Support Technical Issues: Act as a resource for troubleshooting and resolving product-related technical challenges.
- Develop Marketing Content: Collaborate with marketing to create impactful product collateral, messaging, and promotional materials.
Qualifications:
- Bachelor's degree in Engineering, Business, Marketing, or a related field (or equivalent experience).
- 3-5 years of proven experience in product management, ideally within the marine industry.
- Strong familiarity with gated product lifecycle management processes.
- Exceptional project management and time management skills.
- Strong analytical and financial acumen, with the ability to leverage data for strategic decisions.