Product Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. Position Summary The Product Manager(PM) is a member of a product or solution team and is responsible for helping to drive the product strategy and requirements. A PM must be the market expert listening to customer and prospect needs, analyzing market dynamics, and setting product direction. A PM manages the complete product lifecycle from definition and introduction to end-of-life. They must work collaboratively, driving strategic alignment within the organization, and have the ability to communicate effectively to both internal and external audiences. A PM develops requirements using a balance of future vision, near term opportunities, customer requirements, business acumen, and management of day-to-day product issues. The PM will engage with executives, channel, end users, and business partners. The position is dynamic and the individual must be comfortable with frequent multi-tasking among technical, business, strategic, marketing and planning activities. Primary Responsibilities Engage with customers to understand their business objections, operational constraints, and specific needs / pain points Define overall vision and strategy for a product / solution, including target customer persona, customer value proposition, and business objectives Own Product Lifecycle Management (PLM), including product planning / concept definition, Minimum Viable Product (MVP) definition (when is an offering good enough for launch?), ongoing release strategy, and ultimately product retirement. Work with program management to drive the logistics of the PLM. Own creating and delivering against the business objectives for the product / solution Define capabilities and requirements for product / solution to align with overall vision and strategy; create and maintain a Market Requirement Documents (MRD) or equivalent, including a plan of Record (POR)/Roadmap Conduct market analyses and financial ROI analyses to inform product / solution roadmap and prioritize product backlog In collaboration with Sales, Marketing, Legal, Agile Product Owners, and many other stakeholders, drive decisions on backlog prioritization (e.g., customer expectations vs. engineering realities) Develop and deliver compelling product positioning with clear competitive differentiation and ROI to all audiences include executives, customers, partners and analysts. In collaboration with Product Marketing, Sales, Corporate Marketing, Partners, and Customers, develop overall go-to-market strategy and plan, including packaging, pricing, and positioning Create dashboards and metrics to monitor the performance of product / solution, based on pipeline, bookings, customers, etc. Build excitement for the overall F5 product strategy and portfolio and specific product / solution with customers, market analysts, and internal stakeholders with great communications, customer events and external presentations. Very high customer and partner engagement to receive feedback and handle escalations Overall accountability for the success of the product and business, creating internal visibility and business analysis fo