At Morning Made, we're redefining the coffee alternative space, creating mindful energy solutions that empower people to feel their best without the jitters, anxiety, or crashes. Our brand is growing fast, with products in 10k+ stores globally and 15k+ by the end of the year. If you're a creative, detail-oriented, and solutions-driven designer, this is your chance to make an impact and help shape the future of our brand.
Role Overview
We're seeking a dynamic PR & Events Manager to build brand awareness, secure top-tier media coverage, and orchestrate memorable in-market experiences in NYC. You will craft compelling narratives, foster media and influencer relationships, and execute high-impact events-from press luncheons and pop-ups to industry trade shows. This is a hands-on role perfect for a self-starter passionate about lifestyle, wellness, and beverage culture.
Key Responsibilities
- Media Relations & Storytelling
- Develop and pitch engaging press releases, media kits, and story angles
- Cultivate relationships with national and local food-beverage, lifestyle, and health editors, journalists, and influencers
- Secure placements in outlets such as Food & Wine, Well+Good, Eater, Business Insider, and key podcasts
- Event Strategy & Execution
- Conceptualize, plan, and manage full-scale events (pop-up cafés, press tastings, panel discussions)
- Coordinate logistics: venue selection, vendor management, budgets, staffing, and on-site execution
- Measure ROI and attendee feedback to refine future activations
- Collaborations & Partnerships
- Identify and negotiate strategic partnerships with cafés, fitness studios, co-working spaces, and cultural institutions
- Develop sponsorship proposals and oversee partner activations
- Content & Social Amplification
- Partner with the Social Media team to create pre- and post-event content (photos, videos, IG Lives, TikToks)
- Monitor coverage and social chatter, compile reports, and highlight wins
- Brand Ambassadorship
- Represent Morning Made authentically at industry events, trade shows (e.g., Fancy Food Show, Natural Products Expo), and networking functions
- Train internal teams on key talking points and brand guidelines
Qualifications
- 1+ years of PR and events experience, preferably in the food & beverage, wellness, or lifestyle sectors
- Proven track record securing coverage in top-tier, relevant media
- Demonstrated success planning and executing events with 50-500+ attendees
- Outstanding written and verbal communication skills
- Deep NYC network of media contacts, venues, and influencers
- Project management prowess: exceptional organization, multitasking, and budget management
- Creative thinker with a hands-on, entrepreneurial spirit
- Ability to work independently and collaboratively within a lean, fast-paced team
- Passion for health, wellness trends, and emerging beverage categories
Why Join Us?
- Be part of a category-disrupting brand on a hyper-growth trajectory
- Collaborative, mission-driven culture in our downtown NYC office
- Competitive salary + performance bonus + comprehensive benefits package
- Generous product allowance and opportunities for professional development
How to Apply
Please send your resume, a brief cover letter, and 2-3 examples of recent media placements or events you've led to with the subject line: "PR & Events Manager" Applications will be reviewed on a rolling basis.
Morning Made is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.