About the Company
Eightpoint is an internet technology company specializing in the agile development of products and content that address real-world interests, captivating users and driving significant growth for partners. With offices in the United States and Cayman Islands, Eightpoint collaborates with partners globally on the next generation of user-centric offerings. With a footprint across seven diverse product lines, we deliver high-performing digital solutions spanning iOS and Android applications, browser extensions, desktop software, digital media, and advertising. As Yahoo's traffic partner, we combine cutting-edge expertise with big-data insights to create apps that engage users and deliver value at scale.
Our innovative culture thrives on collaboration, data-driven decisions, and a startup mindset. Join our team and enjoy top-tier benefits, unlimited PTO, flexible schedules, free lunches, and the opportunity to work alongside a world-class team of professionals.
About the Role
We are looking for a PR & Communications Specialist to lead public relations, media outreach, and brand reputation management across our desktop and mobile product lines. This person will play a centralized role in crafting compelling brand narratives, securing media coverage, managing reputation, and driving awareness for several mobile and desktop products across the company.
This role is ideal for a strategic communicator who can craft engaging press materials, build media relationships, monitor brand sentiment, and ensure a consistent and positive brand presence across various channels.
Key Responsibilities
Public Relations & Media Outreach
- Develop and distribute press releases for product launches, partnerships, and company updates to secure media coverage.
- Proactively pitch to journalists, bloggers, and influencers to generate positive press for our brands.
- Maintain and grow relationships with key media contacts, ensuring strong industry visibility.
- Identify and pursue PR opportunities to increase brand awareness across all teams and product lines.
- Monitor media mentions and industry trends to identify relevant PR angles.
Brand Reputation & Crisis Management
- Monitor and analyze brand sentiment across news, social media, and review platforms.
- Address negative press and coordinate crisis communication strategies when needed.
- Work with internal teams to flag and escalate harmful articles and secure removals when appropriate.
- Generate positive online reviews and engage with user feedback across all platforms.
- Collaborate with customer support and marketing to refine messaging and address public concerns.
Influencer & Social Media Relations
- Identify, recruit, and manage relationships with social influencers, bloggers, and content creators to boost brand awareness.
- Develop influencer campaigns that align with PR and brand marketing goals.
- Collaborate with influencers to create authentic, high-impact content for social media and digital platforms.
- Track and analyze influencer performance metrics to measure impact and optimize strategies.
Internal & External Communications
- Write and distribute company announcements, updates, and thought leadership pieces for internal and external audiences.
- Manage and update internal Slack channels with key PR updates, press releases, blog posts, and company news.
- Craft messaging and materials for executive speaking opportunities, interviews, and press statements.
- Ensure all public-facing content aligns with our brand voice and messaging.
What We're Looking For
- 2+ years of experience in PR, communications, media relations, or brand marketing.
- Strong writing and storytelling skills for press releases, pitches, and brand messaging.
- Experience securing media coverage and building relationships with journalists.
- Knowledge of crisis communication strategies and reputation management.
- Proven experience in finding and managing social influencers for brand collaborations.
- Ability to analyze brand sentiment, PR performance metrics, and social media trends.
- A go-getter with excellent cross-functional collaboration skills.
- Social media management, content creation, and design experience are a plus.
- Experience in SEO, ASO, and brand marketing are also nice to have.